YouTube was the game-changer. It was easy to record, share and stream videos online. Businesses started using it from a marketing perspective. Videos soon became a part of the content strategy, and a need for a platform to handle the sheer amount of content arises. It ended up causing friction among customers and colleagues. To tackle this Video CMS (Content Management System) comes into play.

What Exactly is a Video Content Management System?

A software application that helps an organization to store, manage and organize video content.

However, you might be wondering, isn’t this what YouTube does?  Well, not precisely, let me break it down for you.

Video CMS caters to internal and external audiences by supporting management and streaming live and on-demand videos. Most of the Video CMS provides an ecosystem where you can centralize and manage video content, create a searchable video library, and optimize playback of your video. Sounds cool! Right?

Every Video Content Management System is different from the other with varying capabilities. The criteria and key features to look at in video CMS are as follows.

• Security
• Video searchability
• Compliances
• Access Control and Content Segregation
• Artificial Intelligence
• Integration and Video hosting options

Let us take a deeper dive and see the Pros and Cons of the following Video Content Management Systems (CMS).

List of Top 5 Affordable Video CMS Software in 2024

1. GUDSHO

GUDSHO offers a powerful Video Content Management System, that provides a wide range of solutions by streamlining your content workflow and addressing all your video marketing needs within one platform.

No more switching between multiple platforms for hosting, live streaming, uploading videos, managing bulk video series, marketing, and monetization, GUDSHO provides an all-in-one content management system to deliver videos seamlessly.

You can also perform crucial tasks like managing settings, customers, videos, payment modes, and pricing plans conveniently. 

Pros:

• Unlimited video hosting enables you to upload, store, embed, transcode, and stream videos of any size and format, including MP4, MPEG, FLV, and AVI.
• Customize subscription models from GUDSHO’s video monetization options to align with your preferences and those of your viewers.
• Utilize AES-encrypted special screenings and private streaming features for enhanced security.
• Access a specialized video marketing toolkit to optimize branding, visibility, targeting, and viewership.
• Benefit from adaptive 4K HD video streaming and transcoding for high-quality viewing experiences.
• Enjoy smooth playback supported by CDN, Akamai, ensuring buffer-free and flawless video projection.
• Gain insights into channel performance, high-performing content, and viewer activities through comprehensive analytical metrics available on a single dashboard.
• Monetize videos through various means including subscription, rental/purchase options, bulk video series, and donations.

Cons:

• There is no video editing tool.

2. Microsoft Stream

Designed for organization-wide information sharing and training. Microsoft Stream is probably included in your Office 365 subscription. It works in best use cases such as secure video sharing and management. Its downside is that it lacks secure video sharing externally and is limited when organizing content internally.

Following are the Pros and Cons:

Pros:

• It allows controlled access for internal stakeholders.
• Highly secure because of FIPS 140-2 end-to-end encrypted
• SSO integration
• Bulk control access and audit logs are provided by MS Stream.
• Integration with other platforms.
• Automatically transcribe videos.
• Your data is stored securely in Microsoft Azure’s data center.

Cons:

• No custom security features.
• Can’t limit time availability and number of views.
• For improved search, you can’t add custom metadata.
• The only data hosting option is Microsoft Azure and no on-premises deployment options.
• No Artificial Intelligence capabilities.

3. VIDIZMO

VIDIZMO caters to both internal and external audiences for on-demand and live streaming of videos. This is a plus and my personal fav in terms of a Video CMS. It is a business-ready and comprehensive platform. VIDIZMO makes ingesting videos easily while allowing secure video sharing.

Furthermore, it can be integrated with Zoom, Learning Management Systems, Content Management Systems and Customer Relationship Management, and more. For better clarity, here are the benefits and drawbacks:

Pros:

• It fulfills all the compliance needs and is end-to-end encrypted with FIPS 140-2 Compliant.
• It provides role-based access control and has rich content segregation options.
• AI capabilities for transcription and translation for enhanced search.
• SSO enabled for enhanced video playback.
• Seamless integration with multiple systems like CRM, CMS & LMS.
• Supports 255+ video formats playable irrespective of any browser and device.
• Search texts, objects, faces, and even sentiments among piles of videos.

Cons:

• Monetization of videos is a problem but can be achieved through 3^rd party integration.
• Can’t create videos within VIDIZMO.

4. Vimeo

A simpler solution for a simple business use case. This an economic solution with its initial plan starting from $7/month. You can stream and upload videos for the public. It is known as a creative platform and now has over 90M creators. The best part for me and probably all Vimeo users, you can’t find ads popping up everywhere.

Through the reviews on multiple sites, what I discovered about Vimeo is that it has lousy customer service and application glitches. Let us summarize its strengths and weaknesses.

Pros:

• It’s a good platform to monetize your videos and retain 100% ownership of your content.
• It supports mainly OTT-focused services.
• Allows you to insert clickable CTA’s.
• Freemium model for basic video streaming
• Add your touch with a brandable video player.

Cons:

• The high-end package allows live streaming.
• App bugs, glitches, and lags based on customer reviews.
• Doesn’t support role-based access and user groups.
• No customized security policy.
• Lastly, it doesn’t support internal video streaming.

5. Kaltura

Kaltura stands by its mission to power any video. Founded in 2006, the company hopped towards improvement over time. It is specialized in over-the-top (OTT) and for those who want to add their touch, meaning build-your-own highly customized solution. Still, it doesn’t mean that it’s suitable for enterprises.

It offers on-demand and live streaming of videos for both internal and external audiences. Have a look at the summarized pros and cons.

Pros:

• OTT solutions enable the monetization of content for media companies.
• Similar to VIDIZMO, you can segregate the access by creating separate channels.
• Integrates with multiple video streaming platforms like Zoom and with Learning Management System (LMS) to stream videos on demand.
• It has AI capabilities for automatically transcribing videos, translations, and transcripts for face and object search.
• Just like VIDIZMO and Panopto, it is recognized by Gartner, a leading IT firm.

Cons:

• Not high in security even though it is protected and encrypted because there are no specific content policies.
• No password protection feature.

6. IBM Watson Media

Our last video CMS option is IBM Watson which offers AI-driven solutions. Over time, Watson Media has changed slightly from its peer-to-peer origin. It provides hosting solutions and cloud video streaming.

To explore further about them, I landed on a website where I found out how costly it can be. If you have enough resources, then IBM Watson is better in terms of security and accessibility. Here are the pros and cons for a better understanding of its robust suite and where it lacks.

Pros:

• You can monetize your videos.
• Integrate with other business applications, multi-feed playback, and in-video collaboration tools.
• For improved search, it allows you to add custom metadata.
• AI capabilities such as automatic transcription.
• Track analysis in real-time.

Cons:  

• The cost is steep for small businesses.
• Creating user groups and content segregation is not possible.
• Lack of vital integrations such as SSO.
• Internal video streaming is not possible.
• API support is not available in the basic version.

Conclusion

To sum up, every platform has its pros and cons, and the selection is based on your business needs. I would recommend keeping privacy and security in mind irrespective of the cost, as these are the factors that can’t be compromised. In the end, finding a suitable Video CMS will result in an organizational boost and efficient management process of videos.

The post 6 Best Video Content Management Systems for 2024 appeared first on Techieapps.

Well, each business needs continuous hard work and solid marketing strategies to achieve the goal. So, if you are in business and looking for a better way to boost your sales and want to improve your email campaign, then this article is a must-read.

Today I am going to deal with one of the most trending and somewhere most important parts of your marketing journey i.e email marketing (video email marketing).

Did you know? Over 80% of small business owners depend on email marketing for customer acquisition, and 80% of small business marketers also rely on emails to retain existing consumers. So don’t give up on email marketing.

Why so?

Since initially, our challenge is how to make the business reachable to the audience? and how to invite them to reach you?. To tackle this challenge email marketing is the best.

But let me remind you sending a simple text will not gonna work.  You need to think extra, and that extra is adding a video in email marketing.

You must now think of- How videos can impact your email campaign? What are the advantages of video email marketing? What video email marketing solutions should you have?

So let’s find your answer one-by-one below. But before that, let me tell you some statistics on video email marketing.

What Stats Say About Video Email Marketing?

• Almost 75 percent of B2B marketers conclude that video offers a positive effect on their ROI. (Biteable).

• 95 percent of the content in a particular video is retained by customers, whereas only 10 percent of content is retained when they read it(Wordstream).

• Around 90% of customers like to watch a video that notifies them about a new product or service. (Wyzowl)

Image Source: Vidyard

Benefits of Video Email Marketing- Enhance Your Customer

1. Boost Click-Through Rates and Conversion Rates

Adding a video to your email campaign adds extra value to your conversion rates and click-through rates.

• There is almost a 300% increment in your email click-through rate on just adding a video(Biteable).
• 75% of the unsubscribe rate gets decreased when you add video in your email campaigns.
• The presence of video in the email has a 96% more click-through rate to those who don’t have added. (WordStream).

2. Remarkably Increment in Open Rates For Email

We all love watching videos instead of reading a boring text. The most important example is- we find ourselves more engaging in watching the news on television, mobile, etc rather than reading the newspaper.

So, from this, we can easily relate that it’s our natural curiosity that we prefer video before the text.

When you add a video word in your subject line, then it will automatically excite your customer to open the email. Video words compel them to find out what interesting message is inside, what is interesting in a video?

• A study shows that there is about a 6% to 7% increment in open rates of email after adding the word video in the subject line. (SuperOffice)

3. Build Trust and Authenticity

Of all the business marketing strategies, adding a video to your email campaigns is the best video email marketing strategy. This because using videos can help you in fabricating trust and to set up a strong association with your customers.

It puts a face and a character to your image and permits your customer to figure out what you are? What is the perspective of sharing email? Furthermore, it’s an extraordinary method to heat your customers for products and services.

You can set up a trust by sharing tips, knowledge into your business tasks, or simply adding a fun video.

Here are tips on how to build trust using a video:

Make a video that shows positive and adverse brand encounters: Consider utilizing individual stories or a sneak look at your office. Be certified and human and you’ll acquire individuals’ regard and trust.

4. Video Saves Time

In our busy schedule, we all will prefer watching 1-2 minutes of video rather than spending time reading 10-15 minutes long articles. This is one of the benefits of adding video to your email campaign.

• You can quickly clear your core message through the video.
• Video also helps in grabbing the attention of your customer.
• Even it can help in influencing your customer to buy the product.
• Videos are engaging and somewhere impose a larger impact on your readers.
• It also imposes a positive impact on your readers.

5. Keep Your Email Away From Trash Box

Email marketing with video helps in keeping the email away from the trash box of your customer. Because, if your email is productive, clear with the core message, and engaging then there is a maximum chance that your customer will not put it into the trash.

The engaging video tends to capture the attention of anybody. So, while designing your email campaign make sure you add engaging videos. Then only your chances of being marked as a span or trashing get reduced.

So, stop wasting your time on writing long-and-long articles despite giving your time in creating a video. This will give you more benefits in generating a lead, making a reputation, and impressing your client for the products/services.

6. Adds Values to Your SEO Activities.

Another benefit of video email marketing is that it adds value to your SEO activities. In the study, it is found that videos generate 12 times higher engagement than text and images.

So, you can focus on your video part to share it on the social platform also. This way you’re increasing the reach of your brand. As more people view more sharing and adding new clients.

Now, you know what are the benefits of adding videos to your email campaign, but do you know how to establish a video into an email campaign? If not, here are some techniques.

Must Read: Top 5 Best Video Editing Software For Business

Easy Technique For Incorporating Video Content into Email.

#Technique 1: Use MailChimp Tool To Embed Video

You can use the MailChimp tool for embedding the video content in your email. There is a video merge tag option available in MailChimp that allows capturing or taking screenshots of the video. You can use those screenshots in your campaign. Make those pictures used in linking to your original video on YouTube, Vimeo, or other such social sites.

This video merges tag will appear as:

• YouTube – |YOUTUBE: [$vid=XXX] |
• Vimeo -|VIMEO: [$vid=XXX] |

Note: XXX denotes ID placed at the end of the URL of the particular video.

#Technique 2: Use BombBomb

BombBomb is an incredible tool for video email marketing. You can use this tool for two purposes- hosting and sending an email. This tool helps build customer relationships. Most of the companies are using this for internal communication, sales, providing support, and much more. Even you can use this for creating engaging videos that are far better than boring text. You can use its sharing feature too for sharing it directly to a customer or sharing those videos on the social media platforms.

#Technique 3: HTML5

HTML5 is again an amazing way to embed videos into your email campaigns. You get the benefits of a rich media experience. This language includes a video playing feature that allows the smooth running of videos on web pages.

Here is a HTML5 code example:

<video width=”400″ height=”300″ controls>

<source src=”movie.mp4″ type=”video/mp4″>

<source src=”movie.ogg” type=”video/ogg”>

https://www.facebook.com/hubspot/videos/2321291574789962/

</video>

#Technique 4: Include GIF

Presently, GIF is playing a great part in engaging people. So, adding GIFs makes your email more effective.

Tips:

• Make sure you put a video CTA below the GIF. (CTA: This is a trailer!, Click it to see the full movie).
• Or, you can add a CTA that directs customers to your website, YouTube channel, Social media accounts, etc.

Obviously, you’ll need to utilize email marketing best practices while implanting a GIF, and guarantee the video you need to incorporate is genuinely a convincing, fascinating bit of substance for your email supporters.

Here are a few names of tools that can help you in creating GIF

• FreeGifMaker
• Picasion
• Gickr
• GIFMaker
• Make A GIF
• Imgflip
• BlogGIF
• MemeCenter

Over To You!!

Text + Video is the best practice for having email marketing.

Both of them together work more effectively in grabbing customer attention as well as making them a genuine subscriber to your email. You can check this magic after following the above points that I discussed on video email marketing solutions.

In this piece of article, I have covered all the benefits you can acquire with the video email marking in your business.

Frequently Asked Questions (FAQs)

Q1: How to perform email video marketing effectively?

Ans: Here are some effective ways to perform email video marketing:

• Use the Word ‘Video’ in the Subject Line.
• Place Your Video Below the Email Copy.
• Enable Autoplay, But Turn the Sound Off.
• Include Video Captions.
• Use an Animated Thumbnail.
• Reduce Your Thumbnail File Size.
• Film Your Video to Fit the Medium.
• Get the Sales Team Using Video.

Q2: What is the best email marketing software?

Ans: Here are some of the email marketing software available in the market.

• AWeber
• ConvertKit
• Mailjet
• Drip
• ActiveCampaign
• Mailchimp

Q3: Is video email marketing still worth it?

Ans: Yes, automotive video email marketing is still worth it.  This is a new and hot way of performing email marketing.

The post Video Email Marketing: Benefits & How It Makes Email Campaign Effective? appeared first on Techieapps.