Your application may be excellent, but if you don’t have the right strategy to promote your app to reach out to customers, then all your effort will go in vain. Your customers still find your app on Play Store, but how do they search for an app which does not exist in their eyes. 

Uploading your application on the Play Stores is an excellent method to get your application positioned. But, that will not be sufficient for getting downloads. 

It’s so significant for your business to have a presence on social media platforms. Social media is an extraordinary way to reach out to people, and it’s a price-saving and straightforward approach to assist in-app promotion compared to other promotion strategies.

The CTR for social media advertisements in 2020 was around 1.3%. This number is more significant than 1.25 in the year 2019. (Statista)

Around 4 million apps are available on social media, making it difficult for a new application to position itself. Luckily, there are various social media marketing strategies are there that you can use to market a mobile app on social media platform that will result in app installations or downloads.

Here are the 6 ideas on How To Market A Mobile App On Social Media:-

1. Use Paid Ads

 According to Hootsuite, 27% of internet users usually find new products and brands with the help of paid social media advertisements.

Social media ads are an effective way of promoting your app and reaching out to your target audience. Various social media platforms like Facebook, Instagram, Youtube, Linkedin, Pinterest, etc. that offer paid advertising. 

The initial step is to choose a platform that you think will help in attracting your target audience. Then the next step is to select an objective. There are various objectives like:-

• Increasing brand awareness
• Generate Leads
• Increasing engagement
• Growing Audience
• Increasing web traffic
• Installs for your app

After selecting your objective, you have to decide the type of ad you want to display to your audience, like Photo ads, Video ads, Stories ads, Carousel ads, Slideshow ads, etc.

You’ll then have the option of choosing your audience based on their age, location, gender, behavior, language, and interest. You can also select the website or platform on which you want your ads to appear or vice versa.

2. User-Generated Content

User-Generated Content can be text, video, image, review, etc. That is created by people rather than the brand itself. In others words, It’s the strategy of promoting your app through people or customers who act as an advocate of your product.

UGC means people are vouching for your product and encouraging other people to use your product. You can publish UGC in the form of text, video, the image on your website, social media accounts, and other marketing channels.

According to reports, customers are more likely to view the UGC than content posted by brands. That helps brands create credibility and a sense of trust in the mind of a customer.

It is essential for brands to specify to people what kind of content they want them to create for UGC. So the brands need to be clear and precise in their goals when it comes to UGC.

3. Hire An Influencer

Collaborating with social media influencers effectively reaches out to an already engaged and responsive audience and is one of the best ways to market a mobile app on social media.

71% of marketers say that customers won from influencer marketing are of higher quality than those gained from other marketing forms.  (Mediakix)

Influencers can influence and encourage people when it comes to buying or using a product. Businesses should reach out to influencers only after ensuring that their content is relevant for the influencers and their target audience.

A company must ensure that the influencer should know the product they are going to promote, and it would be even better if they use the product by themselves and then advertise it.

For best results, You should discuss the strategy for promoting your app with an influencer and Let them give their suggestions as It’s their audience and they know them better.

4. Release Demo Video Of Your App

Videos are an effective way to showcase every feature your app has to offer to your audience. Your Demo video should be short and tell your audience about your app’s necessary details and how they can use it.

After creating your demo video, be sure to make marketing strategies to promote it on social media platforms. You can place your demo video in your blogs, Facebook, Instagram, and Youtube channels.

Demo videos create awareness and explain the product to the audience, and It’s considered to give a tremendous Return on investment(ROI).

5. Promote Your App On Social Media Platforms

Social media platforms have become the focussed area for business enterprises’ promotion because of their cost-efficiency and broad reach. Various social media platforms are out there to promote your product effectively and efficiently.

Every social media platform offers various benefits to you for your application promotion. Let’s talk about different social media platforms that you can use to increase your app downloads.

1. Facebook

Facebook is one of the most effective social media marketing platforms, and it can be used to achieve the below objectives:-

• Brand awareness and increased reach
• Increased traffic and engagement
• For conversions and lead generation

Facebook has around 2.5 billion monthly active users, which allows you to target a new audience around the world and increase your app engagement and downloads.

Some of the benefits of using Facebook for promoting your app are:-

• Allows you to promote your ad to your target audience.
• Advertising on Facebook is affordable.
• Facebook demographics for better output
• You can measure your performance.

2. Instagram

Facebook owns Instagram, and it has around 1 billion active monthly users, which makes It a popular platform for product promotion. The objectives you can achieve using Instagram are:-

• Brand awareness
• Increase traffic and engagement
• Conversions

Benefits you can avail using Instagram are:

• Targeted marketing
• Performance trackability
• Brand building and relationship
• Instagram demographics for target marketing
• Visual marketing

3. Twitter

Twitter is a platform where we can exchange our ideas. It is an interactive social media platform that you can also use in acquiring new users. Twitter has monthly users of around 300 million.

A business organization can use Twitter in achieving the following objectives:-

• Awareness
• Web traffic and engagement
• Conversion

Benefits you can get using Twitter are:-

• Customer insights
• Builds brand reputation
• Customer engagement and feedback
• Traffic generation
• Local community connection

There are other social media platforms like Linkedin, Pinterest, Youtube, etc., that you can use to promote or advertise your mobile application.

6.  Join Facebook Groups

Facebook is a massive social network with over 1 billion users, and that is the reason business professionals target it for promoting their brand and products.

Facebook gives you an opportunity to market your app in different groups. You have to find a group where people are related to your niche and can be your customers. Start by advertising your app there and tell them about an app and how they use it.

You can also use Facebook messenger chatbots for promoting your application by creating promotional messages for your app.

Conclusion

That ends our list of Top 6 Ideas to market a mobile app on social media. Promoting your application is the next step after creating your mobile application. In this list, we have covered the best strategies that will boost downloads of your newly built mobile application.

 Do you have any queries regarding your mobile app promotion? Feel free to write in the comment box below. We’d be pleased to solve your questions.

FAQs

Q1. How Do You Market An App On Instagram?

A1. Follow these steps for promoting your app on Instagram:-

• The first step is to make an Instagram business profile.
• Create relevant and engaging content
• Use relevant hashtags for your product promotion.
• Hire Influencers for your product promotion.
• Use User-Generated Content
• Publish at the right time by using Scheduling tools.
• Use Instagram insights for better performance.

Q2. How do I run App Ads?

A2. Follow the below steps to run ads for your application:-

• The first step is to select an ad platform according to your business goals and target audience.
• Select the type of ad you want to run, like Video ads, Photo ads, Carousel ads, etc.
• Choose your objective
• Select your target audience
• Select a pricing model for your add
• Write a description for your ad.

Q3. How Can You Attract Customers?

A3. Following the below steps to run ads for your application:-

• Identify your target audience.
• Go through the demographics of your audience.
• In-depth knowledge of your business
• Try to become a problem-solver
• Use direct response marketing.
• Build trustworthy relationships
• Regular Follow-ups.

The post Top 6 Ideas To Market A Mobile App On Social Media Platforms! appeared first on Techieapps.

Around 81% of people are researching about product and services using Instagram (Hootsuite)

Instagram has around 1 billion monthly users, making it one of the most commonly used social media apps. You can post pictures and videos that help one gain followership.

Gaining followers or popularity on Instagram is not an easy task as significant numbers of people are fighting for the limelight. So just posting photos and videos won’t be enough for anyone to position themselves on Instagram.

Along with visuals, one should add Instagram Captions that help to share context for your visuals. It expresses your brand name in a way that visuals themselves can’t do.

Relevant Posts on Instagram can drive traffic to your profile, but It’s the captions that bring engagement and interaction to your posts, which results in a high user retention rate.

Catchy Instagram captions help you attract a new audience to your page while keeping the users engaged and making them spend more time on your page. Now we have discussed few things about Instagram captions. Let’s talk about why captions are essential for brand promotion.

Why Should Brand Use Instagram Captions?

A good caption makes your visuals look more attractive, keeps your users engaged, and builds a strong relationship with them. Let’s look at some benefits of writing Instagram post captions.

• Captions make your visuals and text connect.
• It makes your photos more sensible or relevant.
• Caption helps in search engine optimization(SEO).
• It helps people with hearing issues understand your posts.
• Keep users Interested and Engaged.

You can write captions in the form of a short story, Jokes, and questions that will attract an audience to your posts, and along with captions, one can add emojis and hashtags to make posts more engaging and interactive.

So, now we know how brands can use the caption to boost their post engagement. Let’s dig into our topic, Top 7 Tips To Use Instagram Caption For Brand Promotion.

1. Describe Your Brand

The first thing you have to keep in mind while writing Captions on Instagram is to tell your audience the story of your brand. Captions should reflect your brand personality and reputation.

Here’s an example of a Lego brand. In this caption, they smartly told us they are in business since 1969, which builds their brand reputation and trust in users’ minds.

You have to choose attributes that describe your brand best as most users prefer a brand with a reliable and respectable social media presence and The next step is to use those attributes in your captions to make them look more appealing and professional.

You can also add your brand tagines to your caption to tell users what your brand stands for, and It also helps to describe your brand in a few words to users.

2. Add Questions To Boost Engagement

Source: salehoo.com

Adding questions to your captions is an effective way to increase post engagement on social media platforms. Asking questions to users will allow them to respond and come up with an answer that will keep them engaged and interested in your posts.

Ensure that the questions asked are relevant to your posts and should not be any random questions because that will not boost your post engagement.

Asking questions is the easiest way to increase comments on your posts. It can be in the form of an open-ended question and feedback questions that will encourage users to give their suggestions.

3. Keep Your Captions Short And Sweet

Source: Socialbakers

Caption length is another factor that you should take into consideration while writing captions. You should write a caption in a way that describes your posts in a few words only.

Adding long descriptions restricts users from reading it and decreases your post’s retention rate as no one wants to read a whole essay on your post.

Your caption should cover the main highlights of your post and should not exceed the recommended length.

What is an ideal length for Instagram Caption?

According to Instagram, The ideal length for writing a caption is 140-150 characters for organic posts and less than 125 characters for sponsored posts.

4. Write Important Words In The Beginning

Make sure to write important information in the first few words, as these are the words that will decide whether the user will read the entire caption or not.

Source:blog.brighton.ac.uk

In the above image, Nike announced the important information, which was the post’s main message at the beginning of the caption.

Try to capture your captions’ vital information in the 125 characters, as only the first three lines of your captions will be displayed in the user’s feed. After that, they have to tap a ‘Read More’ option for an entire caption to display.

5. Use Related Hashtags 

Source:Fourthsource.com

Using relevant hashtags in your captions helps you reach out to your target audience. Make sure not to write hashtags in more than three words. 

Here are the other things you should keep in mind while adding hashtags:-

• Don’t use more than 9-10 hashtags per post.
• Keep your hashtags in less than 24 characters.
• Add hashtags that are relevant.
• Don’t use too popular hashtags.
• Find hashtags that are trending.

6. Add Emojis To Attract Audience

Source: Socialbakers

Research has shown that adding emojis to your post makes it more likely to grab consumer attention and boost engagement.

Try to add emojis relevant to your post as non-relevant emojis can look redundant and might confuse users. 

Using Emoticons in your post makes it look beautiful and add a bit of personality to it.

7. Never Forget To Add CTA

Source: lifehacksla.com

Using a call to action at the end of the caption instructs the user what they are supposed to do after reading the caption. 

If the users want to know more or want more information about your post, then a CTA will help guide them to the next step.

Some examples of CTA are:-

• “Comment if you can relate.”
• “Share with your friends.”
• “Click the link in bio.”
• “Like if you agree.”
• “Visit our website for more info.’

Wrapping-Up

The Instagram caption is useful for providing context to your visuals that will allow you to interact with your users. If you follow the right approach for captions, then it will nurture your brand personality and reputation.

Follow these 7 tips to use Instagram captions for promoting your brand and increasing your reach.

Do you have any other tips on how to use an Instagram caption that is not mentioned here? 

You are welcome to give your valuable opinion in the comment section.

FAQ

Q1.  How To Add Captions On Instagram?

A1.  Follow the below steps to add caption on Instagram:-

1. Tap option at the top.
2. Choose photos or videos from your library.
3. After selecting photos and videos, click next to add any filter.
4. Tap next, and tap the ‘write caption’ option.
5. Enter Caption and tap OK.

Q2.  What Is The Character Limit Of Instagram Caption?

A2.  The maximum character limit on Instagram is 2200 characters, but you should know that it will show 125 characters in the user’s feed, and the remaining word can be seen after taping on the read more option. Just because the limit is 2200 characters, it doesn’t mean you have to write your captions in that many characters. There’s an ideal Instagram Caption limit, which is 140-150 characters for organic posts and less than 125 characters for sponsored posts.

Q3.  What Are Instagram Caption Tools?

A3.  Instagram caption tools help you write engaging and Interactive captions for your post. Here is the list of the best Instagram captions tool:-

• Captiona

      This tool not only saves your time but provides you the best Instagram captions ideas that will boost your user’s engagement. Some features of Captiona are:-

1. Finds a caption that matches your post
2. It saves time and reduces stress.
3. Simple to use and advertisement-free tool
4. Boost posts Like and Engagement

• Hemingway App

      This App helps you edit your captions by finding commonly made grammatical errors. Hemingway app lets you write Bold and Clear sentences. You just have to paste your text in the online editor, and It’ll analyze your entire text and share the final report of the accuracy of your text.

• Grammarly

       Grammarly is another tool that helps you find any grammatical error in your text, and It also suggests to you what will be the better way to write any particular sentence. You can also find synonyms of the words used in your text to make the text look more attractive.

The post Top 7 Tips To Use Instagram Captions For Brand Promotion appeared first on Techieapps.