Small businesses considering revamping their position and are eager to resonate with worldwide communities can enable this email marketing practice and lead a transparent organic approach with their consumers. By building a powerful and robust emailing list and following some simple tips to produce high-quality, exclusive content, one can easily promote their brand as an expert in their area.

Through the strategic use of email marketing, one can cement more robust customer relationships and develop more effective campaigns.

So, every small business can launch ahead of its competitors and open up new markets to scale with this new horizon. So, get set to understand the seven ingenious perks of email marketing that can be utilized by small businesses to build long-term customer relationships.

Launch a Campaign Using Email Around the World

Emails are a sure-fire way of marketing to reach the maximum audience, delivering the best returns on your investments. More than 90 % of adults have access to emails, and it is undoubtedly the best form of communication for any business. Launching a marketing campaign by segmenting your email lists can turn your leads into loyal customers. You can design personalized and relevant content to retarget your customer and trigger a captivating movement.

Above that, you can track your customers’ behaviours with marketing technology developments and analyse consumer behaviour. Such features and perks can help you to serve retargeted advertisements for products they browsed after leaving your website with or without buying anything.

Great Engagement to Build Partnerships

Adopting an email strategy is a great way to engage your consumers. Overall, it is an effective form of digital marketing, which is more popular with this generation. Having engaging content is likely to get more clicks than a tweet. But your email content must consider implementing elements like photos, videos, and buy buttons to give your buyer visual content.

Small businesses going through a rough patch can benefit by reaching out to influencers to set up partner establishments to get five times more results by sharing it through email platforms.

Boost Conversions by Offering Exclusive Discounts

Email platforms have the most extensive conversion rates compared to other search engines. This approach works because it helps the brand create engaging and relevant content that feeds its curiosity. By enabling a proper email marketing system, you can refrain from being overly promotional during the campaigns and include your products and services in a fun and educational way.

Through email marketing channels, you can broaden your customer loyalty reach by offering discounts and coupons through referral links.

Personalize Each Email and Target Your Customers

Email plays an instrumental role in paying back the community with personalized content. You can address your recipient with a customized email and share the user’s exciting subjects related to products and services and cater to their interests. Other than this, you can set up triggered emails as per recent behaviours and engagement with your brand and send them reminders of their added products in their cart.

Deliver Emails at Real-Time

As compared to other marketing platforms, email can send direct mails to their consumers and that too in real-time. It is hard to define the right time, but regardless it reaches the recipients within a minute. It diminishes any costs of postal charges or other charges that are used to deliver direct mails.

Using the right tactics and practices to ensure email deliverability, you can enable an effective email without including any spam words and follow up your leads in a better way.

Provides Stability with More Accessible Communication

In these unexpected trial situations, emails are providing marketers with relief to grow their brand. The communication channels are alive, but it has enabled a platform to share relevant content to their customers and provide stability within the brand. Small businesses can maintain a conversation with their potential customers and send out a monthly newsletter sharing their services and products.

Easy to Track and Measure

For any business, tracking is essential to understand how users interact with your emails. While running campaigns, email marketing functionalities can showcase working and what parts are not getting the maximum result as intended. It tracks which type of emails were opened and which content is more connected with the readers or subscribers. Thus, you get an opportunity to create the perfect range in which the recipients seem to be interested.

What Now?

As we can see the evolving transition of email marketing, small businesses have received effective strategies to adapt, grow and innovate their businesses. The key is to seek out ways to engage your customers around your brand and expand your markets. Include these simple email strategies and tactics as part of your overall marketing plan and reap high ROI.

The post Email Marketing For Small Businesses: 7 Ingenious Perks to Learn appeared first on Techieapps.

A time-tested way to boost your campaign performance and keep engagement levels high is by sending gift cards to your subscribers. Everyone likes getting surprises from their favourite ones, don’t they? Today, I will be sharing my two cents on using gift cards in the emails below:

Image Credits: Salecycle.com

Your Customers Are Waiting To Receive Gift Cards In-Mail

An HTML email developer or email marketer will tell you that promotional emails receive the highest engagement rates, and sending gift cards is only going to add to it. A survey finds that over 60% of the people already have gift cards on their wish list, and sending one can drastically improve their engagement with your brand.

Thus, a lot of your customers would be happy to receive them in their mailboxes. You can also sell gift cards to your subscribers as finding an ideal gift during festivities and personal occasions like birthdays is a challenging task.

This is due to the fact that it becomes difficult to choose an actual gift, and buying a gift card instead seems a better solution for most people. They need not worry about giving the right item since the gift card would allow the recipient to buy anything of their choice available in the store. It is also a secure way of doing so compared to sending physical cash and a more dignified method than simply transferring the money into someone’s account.

Sending Gift Cards Improves Brand Loyalty And Engagement Rates

Promotional emails are among the top picks to drive sales and engagement, but including gift cards in your email campaigns is a smart tactic to build brand loyalty during the process.

You can send cascading offers where customers can avail offer value after spending a certain amount. It triggers immediate purchase and coming up with such offers during festivities and holiday season also increases your brand loyalty as customers start associating you with their good times.

You can also improve your engagement rates during sales seasons as your subscribers will be expecting your message out of habit. Have a glance at an example of using this tactic below:

Gift Cards Can Increase Brand Awareness

Brand awareness is one of the biggest benefits of gift cards apart from sales. When your customers buy it from you and send it to their family and friends, the chances are that the recipient will make their first purchase from you. It allows them to explore your brand and kick off their buyer journey.

This also allows them to glance at your entire product range, your branding elements like logo, colour palettes, web copies, and images. This makes digital gift cards far more superior than physical ones as you can market your brand to almost any corner of the globe without any time restrictions. Plus, you can always convert this new business into a regular business with the help of email marketing campaigns and other outreach methods. Dunkin Donuts used this idea to build positive brand awareness on Mother’s Day.

Gift Cards Are Great At Reactivation

You can use gift cards to win back agitated customers and receive dormant leads. When a customer is disappointed with your products due to receiving them in a damaged situation or mismanaged deliveries, you can send them gift cards to cool down the situation.

This makes them feel good and appreciated, thus saving you from losing a regular customer. On the other hand, the average churn rate for an email list sits at 25-30%, and you can try reactivating these dormant leads before they make their minds to leave your subscriber list. You can always expect these customers to put their hands in the pockets to shell out a few extra dollars above the voucher amount like any other customer since they would go through all the items listed. Here’s how sleep country used them:

You Can Earn Referral Clients Using Gift Cards

You can make the opt-in necessary for activating the gift cards, and this way, you will be able to add more subscribers to your mailing list. Like restaurants, it is observed that people like to shop from places where their friends and family are already making purchases. Thus, you can build a pipeline of referral clients by offering gift cards. Once you onboard these new leads, you can gradually increase the mailing frequency and include them into your regular customer base.

Summing Up

A lot goes into running successful email marketing campaigns, and you always need to serve different types of messages to keep performance metrics healthy. What works especially well for gift cards is the feeling of receiving a surprise and the flexibility of buying anything that comes with it. Therefore, gift cards can increase your email campaign and overall marketing performance by constantly engaging your existing and new leads. I hope you find this article insightful.

The post How To Use Gift Card Emails To Boost Your Email Campaign Performance appeared first on Techieapps.

Newsletters have faced significant criticism in the past. Regardless, it’s a time-tested solution that’s helped businesses gain customers and conversions.

For a B2B eCommerce business, newsletters are an essential tool. Highly-targeted, they make customer conversions and retainment a lot easier.

In this post, we’ll be discussing six of the best strategies for creating conversion-focused email newsletters. If you know what you’re doing, you’ll be able to improve your customer retention by a significant margin.

1. Use Storytelling in Your Newsletter

A newsletter is just an email if it doesn’t capture the audience’s attention. By “capture”, we mean that readers should relate to it on some level.

Storytelling is a must-have superpower in this case.

Though niche-specific, such stories are highly effective in keeping your audience hooked. Since they appeal at the emotional level, such stories can help deliver your brand’s message.

Now, you might argue that B2B eCommerce purchases are driven by rational thought and in general, are less emotional compared to B2C purchases. Well, you would be right, but it doesn’t mean that business-to-business relationships don’t involve emotions at some level.

For example, you can describe the importance of buyer-supplier relationships and how difficult it is in the B2B sphere to switch either one of the two.

Again, you don’t have to go beyond your niche to tell an irrelevant story. Stay within the relevancy to deliver your point while telling a convincing story.

Often, we’ve seen people make the mistake of speaking to the company rather than the individual. It is highly ineffective since it doesn’t allow you to reach out emotionally.

2. Focus on The Customer

When you’re too focused on the sale, you tend to lose sight of the customer.

If you play your cards right, then yes, you can make the sale. However, in the long run, you’re losing a share of your customers who would have come back if you had focused on retaining strategies.

The quick win approach in the B2B newsletter is just not practical. Don’t try to over-promote your products or services. Instead, mix the first tip with a non-sales sales-pitch. It creates situations where the reader is hooked with your content. At the same time, they are also advertising your products and services.

If you’re doing content marketing, it’s useful to add snippets of your blog into the newsletter. If you’re selling a B2B product or service, you can include discount coupon offers or general information related to your work.

This way, not only are you selling; you are keeping the users hooked with your story content.

3. Build Authority Within Your Site

The blog section of your website is the best place to go long-form with your content and describe all the latest industry research. Your newsletter is the second-best place to do that, albeit in short-form.

From a content marketing perspective, you should use both long and short-form content in harmony. For example, if you’re writing an investigative B2B report, you can gain more readership through boiling that content down in your newsletter.

By regularly posting newsletters in such a manner, you can add value to the newsletter. Also, you’re building more authority for your brand.

4. Get Straight to The Point

From the outset, this step might look like a total 360 from what we discussed in the first tip, but it’s not.

Yes, you should include storytelling, but it shouldn’t be so long that you let go for brevity. Keep it concise, to the point while keeping the reader engaged. The following is an ideal workflow for your newsletter.

• Go directly to the point: You have limited real estate, so make sure to use it wisely.
• Discuss actionable tips: If you have some information you’d like to share, share them first or seamlessly with your introductory copy.
• Create a case-study: Mix up your copy with cases that take the point across in a simplistic manner.
• Further reading: Don’t keep the reader to the newsletter. Create links that redirect users to your other relevant content.

5. Be Consistent in Your Newsletters

There is a certain balance you need to maintain in your newsletters.

When sending out newsletters, you need to stick to a consistent schedule. Posting too much or posting also less can both prove to be a hurdle to your customer relationships. We’re not just theorizing here; you can A/B test your frequency and see the difference yourself.

The ideal posting schedule should be a bi-monthly newsletter that has plenty of research involved in it.

It helps you establish yourself as sort of a “thought-leader” in the industry since a) you’re adding value with a wonderfully copywritten newsletter, and b) you’re including statistics and case studies that are aimed at informing the audience.

If your older content is timeless, you can even repurpose it in your newsletters to capture the audience even further. If not, you can update and utilize it.

6. Utilize a Catchy Subject Line and Design

Now that we’re done with the body content, it’s time we move on to the design and subject line of your content.

The goal with a subject line is to, again, make the content resonate with the audience. Now, you have even less real estate, so you have to be extra careful with what you’re trying to write. Effective business communication is an essential aspect of a good subject line.

Technically speaking, the limit of your subject line content should be 4-7 words. Beyond that, you’re compromising readability.

Another thing to look out for is the title itself. It should be thought-provoking and engaging. Clickbait should be avoided since it doesn’t coincide with B2B at all.

Now, let’s talk about design.

When you’ve done everything that you can with regards to content, why compromise on design? Your design should be as engaging and effective as your content. The color schemes, visual design, and all the other design-savvy tasks should revolve around your brand’s voice.

B2B Newsletters Examples

Now that we’ve discussed hypotheticals, it’s time we go practical and look at examples of successful real-world newsletters.

1. Artifact Uprisin

This is one of our favorite newsletters. At the top, they have neatly arranged their products as a clickable element. In the next fold, they’ve highlighted their main content piece that’s very sleek and eye-catching. In addition to that, they’ve got a clear CTA with monochromatic colors.

Being a company that sells artistic photography paraphernalia, it shouldn’t come as a surprise that they would create such a design-savvy newsletter.

2. SalesForce Exact Target Marketing Cloud

The newsletter shows a wonderfully designed podcast advertisement. Coming with different content buckets with their own respective CTA’s, they display the value the brand has to offer. On top of that, they’ve also advertised an event without being too pushy. In fact, mild advertisement has been their forte through the newsletter.

3. InVision

InVision’s newsletter stands out with its educational content. The email divides its blog content into blocks that make the content readable. With illustrations and high-quality photographs, they make the content even more compelling. All of this makes for content that’s digestible and draws more clicks.

4. SalesForce

In this one, SalesForce highlights new content by showcasing high-quality illustrations, concise descriptions, and perfectly-placed CTA’s that make for a better reading experience.

5. Premier Agent

Last, but not least, we have Premier Agent that offers real-estate information and deals in this newsletter. First off, it highlights a personalized touch to readers in the letter. Next, it showcases a list of first-person interviews. Also, with clear CTA’s, it displayed links to online and offline events.

Conclusion

The B2B buying cycles are a lot longer and complicated than B2C. To that end, you should hire a conversion-focused marketing team. Having such resources enables you to deliver serious value in your processes. With these best practices for newsletters in mind, you will be better able to cater to your B2B audience.

We’ll end this post by saying that the B2B industry is enormous. These tips focus on the general B2B audience. You can adjust your content based on the audience present within the article.

The post 6 Tips for Crafting Effective B2B Email Newsletters appeared first on Techieapps.

Well, each business needs continuous hard work and solid marketing strategies to achieve the goal. So, if you are in business and looking for a better way to boost your sales and want to improve your email campaign, then this article is a must-read.

Today I am going to deal with one of the most trending and somewhere most important parts of your marketing journey i.e email marketing (video email marketing).

Did you know? Over 80% of small business owners depend on email marketing for customer acquisition, and 80% of small business marketers also rely on emails to retain existing consumers. So don’t give up on email marketing.

Why so?

Since initially, our challenge is how to make the business reachable to the audience? and how to invite them to reach you?. To tackle this challenge email marketing is the best.

But let me remind you sending a simple text will not gonna work.  You need to think extra, and that extra is adding a video in email marketing.

You must now think of- How videos can impact your email campaign? What are the advantages of video email marketing? What video email marketing solutions should you have?

So let’s find your answer one-by-one below. But before that, let me tell you some statistics on video email marketing.

What Stats Say About Video Email Marketing?

• Almost 75 percent of B2B marketers conclude that video offers a positive effect on their ROI. (Biteable).

• 95 percent of the content in a particular video is retained by customers, whereas only 10 percent of content is retained when they read it(Wordstream).

• Around 90% of customers like to watch a video that notifies them about a new product or service. (Wyzowl)

Image Source: Vidyard

Benefits of Video Email Marketing- Enhance Your Customer

1. Boost Click-Through Rates and Conversion Rates

Adding a video to your email campaign adds extra value to your conversion rates and click-through rates.

• There is almost a 300% increment in your email click-through rate on just adding a video(Biteable).
• 75% of the unsubscribe rate gets decreased when you add video in your email campaigns.
• The presence of video in the email has a 96% more click-through rate to those who don’t have added. (WordStream).

2. Remarkably Increment in Open Rates For Email

We all love watching videos instead of reading a boring text. The most important example is- we find ourselves more engaging in watching the news on television, mobile, etc rather than reading the newspaper.

So, from this, we can easily relate that it’s our natural curiosity that we prefer video before the text.

When you add a video word in your subject line, then it will automatically excite your customer to open the email. Video words compel them to find out what interesting message is inside, what is interesting in a video?

• A study shows that there is about a 6% to 7% increment in open rates of email after adding the word video in the subject line. (SuperOffice)

3. Build Trust and Authenticity

Of all the business marketing strategies, adding a video to your email campaigns is the best video email marketing strategy. This because using videos can help you in fabricating trust and to set up a strong association with your customers.

It puts a face and a character to your image and permits your customer to figure out what you are? What is the perspective of sharing email? Furthermore, it’s an extraordinary method to heat your customers for products and services.

You can set up a trust by sharing tips, knowledge into your business tasks, or simply adding a fun video.

Here are tips on how to build trust using a video:

Make a video that shows positive and adverse brand encounters: Consider utilizing individual stories or a sneak look at your office. Be certified and human and you’ll acquire individuals’ regard and trust.

4. Video Saves Time

In our busy schedule, we all will prefer watching 1-2 minutes of video rather than spending time reading 10-15 minutes long articles. This is one of the benefits of adding video to your email campaign.

• You can quickly clear your core message through the video.
• Video also helps in grabbing the attention of your customer.
• Even it can help in influencing your customer to buy the product.
• Videos are engaging and somewhere impose a larger impact on your readers.
• It also imposes a positive impact on your readers.

5. Keep Your Email Away From Trash Box

Email marketing with video helps in keeping the email away from the trash box of your customer. Because, if your email is productive, clear with the core message, and engaging then there is a maximum chance that your customer will not put it into the trash.

The engaging video tends to capture the attention of anybody. So, while designing your email campaign make sure you add engaging videos. Then only your chances of being marked as a span or trashing get reduced.

So, stop wasting your time on writing long-and-long articles despite giving your time in creating a video. This will give you more benefits in generating a lead, making a reputation, and impressing your client for the products/services.

6. Adds Values to Your SEO Activities.

Another benefit of video email marketing is that it adds value to your SEO activities. In the study, it is found that videos generate 12 times higher engagement than text and images.

So, you can focus on your video part to share it on the social platform also. This way you’re increasing the reach of your brand. As more people view more sharing and adding new clients.

Now, you know what are the benefits of adding videos to your email campaign, but do you know how to establish a video into an email campaign? If not, here are some techniques.

Must Read: Top 5 Best Video Editing Software For Business

Easy Technique For Incorporating Video Content into Email.

#Technique 1: Use MailChimp Tool To Embed Video

You can use the MailChimp tool for embedding the video content in your email. There is a video merge tag option available in MailChimp that allows capturing or taking screenshots of the video. You can use those screenshots in your campaign. Make those pictures used in linking to your original video on YouTube, Vimeo, or other such social sites.

This video merges tag will appear as:

• YouTube – |YOUTUBE: [$vid=XXX] |
• Vimeo -|VIMEO: [$vid=XXX] |

Note: XXX denotes ID placed at the end of the URL of the particular video.

#Technique 2: Use BombBomb

BombBomb is an incredible tool for video email marketing. You can use this tool for two purposes- hosting and sending an email. This tool helps build customer relationships. Most of the companies are using this for internal communication, sales, providing support, and much more. Even you can use this for creating engaging videos that are far better than boring text. You can use its sharing feature too for sharing it directly to a customer or sharing those videos on the social media platforms.

#Technique 3: HTML5

HTML5 is again an amazing way to embed videos into your email campaigns. You get the benefits of a rich media experience. This language includes a video playing feature that allows the smooth running of videos on web pages.

Here is a HTML5 code example:

<video width=”400″ height=”300″ controls>

<source src=”movie.mp4″ type=”video/mp4″>

<source src=”movie.ogg” type=”video/ogg”>

https://www.facebook.com/hubspot/videos/2321291574789962/

</video>

#Technique 4: Include GIF

Presently, GIF is playing a great part in engaging people. So, adding GIFs makes your email more effective.

Tips:

• Make sure you put a video CTA below the GIF. (CTA: This is a trailer!, Click it to see the full movie).
• Or, you can add a CTA that directs customers to your website, YouTube channel, Social media accounts, etc.

Obviously, you’ll need to utilize email marketing best practices while implanting a GIF, and guarantee the video you need to incorporate is genuinely a convincing, fascinating bit of substance for your email supporters.

Here are a few names of tools that can help you in creating GIF

• FreeGifMaker
• Picasion
• Gickr
• GIFMaker
• Make A GIF
• Imgflip
• BlogGIF
• MemeCenter

Over To You!!

Text + Video is the best practice for having email marketing.

Both of them together work more effectively in grabbing customer attention as well as making them a genuine subscriber to your email. You can check this magic after following the above points that I discussed on video email marketing solutions.

In this piece of article, I have covered all the benefits you can acquire with the video email marking in your business.

Frequently Asked Questions (FAQs)

Q1: How to perform email video marketing effectively?

Ans: Here are some effective ways to perform email video marketing:

• Use the Word ‘Video’ in the Subject Line.
• Place Your Video Below the Email Copy.
• Enable Autoplay, But Turn the Sound Off.
• Include Video Captions.
• Use an Animated Thumbnail.
• Reduce Your Thumbnail File Size.
• Film Your Video to Fit the Medium.
• Get the Sales Team Using Video.

Q2: What is the best email marketing software?

Ans: Here are some of the email marketing software available in the market.

• AWeber
• ConvertKit
• Mailjet
• Drip
• ActiveCampaign
• Mailchimp

Q3: Is video email marketing still worth it?

Ans: Yes, automotive video email marketing is still worth it.  This is a new and hot way of performing email marketing.

The post Video Email Marketing: Benefits & How It Makes Email Campaign Effective? appeared first on Techieapps.