In the dynamic realm of digital content, guest blogging stands out as a powerful strategy for expanding your online presence, building valuable connections, and establishing authority within your niche. However, as with any business, navigating the landscape of guest blogging requires a strategic approach to avoid common errors that can hinder your success. In this guide, we’ll delve into the intricacies of guest blogging, shedding light on six prevalent mistakes that aspiring guest bloggers often encounter.

Avoiding Common Mistakes in Guest Blogging

The rank on the Google Index is the aim of any website when it appears on the Search Engine. But before starting the Guest blog, it is essential to work out earlier via research about the specific areas that lead to low indexing on Google Analytics.

Any Guest blogger should avoid these types of mistakes in the whole process of a Guest Blog post.

1 # Neglecting the SEO

When you are going to submit any first guest blog post. You should be aware of basic knowledge of SEO. If your Guest blog post is not related to the targeted keywords, backlinks will go wrong for the search field on the web search engine.

Successful Tips

● Follow the SEO rules and basic guidelines for creating the Guest Post.
● Include the inner and outer website backlinks. So the guest blog post will engage with the vast readers.
● This blog post relates to SEO and basic searching of Keywords required for Guest blog post creation.

2 # Poorly Organized Content Blog Post

If you have informative and helpful content. But you do not know how to showcase it? Then all efforts lead to zero success. Many of them are not aware that starting the engaging content points, length, and word count consistency in each heading is required for good SEO.

Some of them placed frequently asked questions before the Conclusion. It is not a good way and in an appropriate style because they are displayed at the end of the blog post.

Successful Tips

● Read out the articles and blog posts related to your niches and popular topics like design, Social media marketing, Backlinks, etc.
● Glance out popular or guest blogger blog posts like Neil Patel.
● Try out to write posts on the latest trends.

3 # Content Standard

Any guest blog post is not only filled out with words. Words are not worthy until they are not actionable, useable, and latest knowledge. It claimed that Google only raked the content that consisted of High-quality content.

So the content is associated with Plagiarized, paraphrased, and AI-generated, so it will not rank on the Google 1st page. And will not hit the targeted readers.

Successful Tips

● Deep search and extra points related to the post make it high-quality content.
● Use synonyms to avoid plagiarism content.
● Use unique words to reduce paraphrase.
● Create Human-generated content using creative nature ability.

4 # Lack of Sharing in Social Media

After publishing the guest blog post, if you do not share the post in the social media groups and pages. How can the readers engage with it? Many bloggers are not aware of how to share web content in social media posts.

Result that no one can know about the brand niche website, bloggers, and services. It is also called the social media marketing mistake.

Successful Tips

● Create accounts on social media platforms like LinkedIn, Facebook, Instagram, Twitter, etc.
● Utilization of graphics and Infographics to attract visitors and readers.
● Engage the readers by liking, commenting, and sharing.

5 # Author Bio Section

Every piece of writing tells the style of its writer. Any reader wishes to know about the writer because the reader wishes to engage with its brand and name. For example, we know about Neil Patel for his Guest posting, social media marketing strategies, and many more.

If the Guest blog post does not mention the Author in its bio, it can go to every stranger. Keep in mind, the point and reduce this mistake in the guest post.

Successful Tips

● Add the Author Bio section at the end of the Guest blog post.
● The bio should consist of the Author’s website, profile, and previously published work. So the readers will engage with others pieces of writing.

6 # Do fulfill the Target

In the website appearance, everyone should wish to establish an online and web business. The guest blog post is a good way of earning from its creative activity online habit. But if you only write a Guest blog post for famous, it is a big mistake.

If you cannot grow your business via Guest blog to buying and selling backlinks. You cannot make an authority on the Google ranking, then every effort leads to zero scale.

Successful Tip

● You have an idea that Guest blog posts will grow your business.
● Offers to sell and purchase Guest post backlinks.
● Update the writing industry trends and showcase the latest abilities and skills.

Conclusion

Guest Blogging is an excellent way to communicate with fellow writers and establish a brand name in the website writing industry. It can be fruitful when you will earn from your skills. Because after paying, it admires that you have to be a skill that can be sold or purchased. If any blogger understands digital marketing with establishing E-business. We can say that any blogger has avoided every mistake in Guest blogging and can stand in the writing industry.

Any blogger can also request the websites to submit guest posts. That is related to his niche and appropriate to the site’s demand. As usual design-related niche, you can approach web design blogging portals such as Web Designer Hub open for guest post submissions.

The post Avoiding 6 Common Mistakes in Guest Blogging appeared first on Techieapps.

How?

According to Statista, technologies are an essential element for us in the digital world. That year, 30% of respondents believe Artificial Intelligence would be the crucial technology by 2021.

Image Source: Statista

The rate at which technology is developing, transforming, and adapting is so fast that you can’t skip the advantages of progress.

Whether you are ready for it or not, technology has changed every aspect and the way businesses operate. Some of the ways technology is changing your business are:

• Cloud computing allows any sized business, large, medium, or small, to move some of its operations to third-party servers via the Internet.
• Mobility is the next big thing; Google constantly revamps its algorithms to make mobile-friendly websites higher.
• Establish easier, faster, and more effective communication.
• Ability to develop innovative approaches for the businesses. 
• Effective marketing and promotion of the brand.

Technology has also increased the ease of taking your company high in the sky. It helps in translating ideas from your head into the screen. It can change everything from having better customer engagement to boosting your ROI.

10 Top Tech Skills You Should Learn To Propel Your Business

Today, we will talk about the most valuable technical skills that you should learn as an entrepreneur. 

1. Google Analytics 

Google Analytics is a world-class platform that allows you to collect data about the visitors to your website. Once you learn, you can collect a whole host of information about the user journey, from 

• How do they arrive at your website?
• What have they done once there?
• How do they convert?

There are several reasons why you would like to collect and analyze this data. From optimizing your marketing campaigns to understanding your website’s usability, insight data are helpful to grow. Moreover, you can also understand where best to allocate your budget.

Besides, the installation process of Google Analytics is easy; all you need to do is visit their website and follow a step-by-step sign-up process. This will involve providing basic information, such as:

• Your domain name
• Time zone

In the end, you will get a tracking code, place it on all pages of your website before the closing head tag.

Uplift Your Technical Skills To Run Your Business In Future and Beyond!!!

2. Ecommerce

The way you can move customers from offline to online, you are in the e-commerce landscape. Today, consumers are shifting their spending from in-store to online and e-commerce. 

Now, the presence has become so critical for businesses to stay afloat, and many rely on cloud-based platforms like: 

• Shopify
• BigCommerce
• WooCommerce
• Magento
• Squarespace
• Volusion

The ecommerce sales opportunities are continuously growing; it hit $2.3 trillion in sales in 2017 and expect to reach $4.5 trillion by 2021. 

Image Source: kinsta

Besides, dropshipping is the ultimate option to perform an e-commerce service. Here the seller draws orders in place of a distributor, manufacturer, or supplier. Anyone can practice this on e-commerce sites like Shopify, Amazon, etc.

3. Data Science

Data science is practically using data to create a significant impact for your company. The impact is in multiple things like customer insights, product data, or product recommendations. Therefore, companies emphasize using data to improve their products. 

Most companies are already using data analytics for their business benefits. Approx 64% of respondents say data analytic has helped them achieve efficiency and productivity for their business. 

4. Copywriting 

Copywriting is an excellent skill to learn in 2021; there are lots of businesses that need copywriters. Copywriting is the core skill that undergirds every successful company. It is a key way to create eye-catching copy material to stand out promotionally. 

Besides, it combines striking graphic images and content that represent your brand with the right words. Therefore, the content will portray the brand’s voice.  It is the best for creating white papers, email marketing campaigns, social media posts, and other marketing communications.

Read More: How Can Startups Grow Their Market? Top 7 Strategies to Follow!

5. Pinterest Marketing

Pinterest for business is a productive place to strategize or market; use this social media platform to overgrow. It is effectively a fun place and profit-making platform where entrepreneurs can grow their audience.  

Using this marketing skill to influence your business’s online audiences is widely considered in the digital world. Today, it is also termed as a search engine currently used by over 200 million monthly viewers. Also, 77.1% of females and 14.5% of males advertise over Pinterest.

Image Source: Hootsuite

With such a massive audience that you can reach out in a second for your business or brand. It is completely free or has an ad service that you can use to influence many followers. 

6. Facebook Marketing 

Facebook marketing for business is an effortless way to grow your business and take it to the next level. This platform is loved and used by millions of people; hence, you can grow your business using tricks and strategies.

There is a bundle of ways to fuel your brand using Facebook. As it is getting bigger and bigger every day, so targeting the audience is not impenetrable. Thus, it is extremely powerful for the business that is looking to increase leads and sales.

7. Coding 

There is an estimate of 28.7 million software developers in the world. Thus, it makes a perfect opportunity to scale up skills like coding to join them and be a proficient coder. 

Coding will go a long way in the tech world. Therefore, leveraging your coding skills and practice is essential. You should make time to program in your free time and build up your skills. You can cover PHP, Python, machine learning, JavaScript, and many such programming languages. 

Develop your skills by working on open source frameworks like Flutter, ReactJs, Angular, ASP.NET, Laravel, etc. These all skills are beneficial to growing your business for the long term. 

8. Graphic Design

There is a need to learn a smart way to boost your business, and that graphic design plays a great role. The digital trend has realized how important it is for a company to a skilled graphic designer. It is a must-have element for a business to design promotional content more creatively and innovatively. It helps in branding, rebranding the business with eye-catchy content. 

9. Social Media Management 

In the above few paragraphs, we have learned what skills you must have to market your business organically. Social media networks are enormous, and it has another option that needs payment called Ads. You can use Facebook, Instagram, Reddit, Pinterest, Twitter to run ads.

It is not that easy as it seems to run these Ads; you have to learn to do the bidding. You can take the support of experts if you want to learn and run it properly. Besides, social media management skills can leverage massive benefits in your business instantly.

10. Google SEO

SEO is the most fantastic trend to make and break things online for your business. If you learn the skill for creating great content, keyword research, link building, guest blogging, paid ads, etc., you can help your business grow effectively. 

Besides, as per Higher Visibility insights, SEO helps increase traffic and click-through rate for the website. There are around 28.5% CTR for the Google 1st position search results. 

Image Source: Higher Visibility 

Read More: What’s New In Google My Business?: 8 Features To Improve Local SEO

Final Words!!

These are some of the tech skills you can learn to rebuild your business progress and compete with others. You just have to understand how technology affects your business and how to use it to your advantage. 

These are the handful of ways that technology is fundamentally changing businesses all around the world. If you find this blog helpful to scale up your skill and enhance your process, comment down your experience.

FAQs

Q1: What are 10 skills entrepreneurs need to organize their business?

A1: If you don’t want to fail in the business landscape, then don’t fail to adopt new technology and new skills that are going around.

1. Think innovative
2. Adaptability
3. Time management
4. Persistence 
5. Strategic thinking
6. Hard Work
7. Efficiency
8. Communication
9. Resilience
10. Networking

Q2: What are technical skills in business?

A2: Technical skills nurture the professional skills to be competent and expertise in any specific task. It depends on the industry you pick; you will have to learn some skills to perform a day-to-day task. Some companies give the training to enhance the ability to work effortlessly and effectively. If you acquire relevant technical skills for your required task, it can let you earn more value in the commodity you are working with. 

Q3: What skills do entrepreneurs need?

A3: To begin a journey of entrepreneurship is not easy as it seems; you need to cultivate some of the skills to run your business. 

• Business management skills.
• Teamwork and leadership skills.
• Communication and listening.
• Customer service skills.
• Financial skills.
• Analytical and problem-solving skills.
• Critical thinking skills.
• Strategic thinking and planning skills.

Q4: What skills are in demand in 2021?

A4:With the growing technology, it is important to learn the business’s in-demand skills.  Here are some of the essential skills you must have in 2021:

• Cybersecurity
• Cloud Computing
• Project Management
• Data Science and Analytics.
• Artificial Intelligence.
• DevOps
• Health Tech
• Mobile and App Development

Read more:

How to measure productivity of an Employee
Activtrak vs desktime Vs Workstatus
On- premise Vs Saas
Tools to improve operational efficiency
Workforce Analytics
Billable hours vs non billable hours vs hours worked
How to use Timesheet Reports

The post 10 Basic Tech Skills You Must Learn To Propel Your Business On Facebook, Google!! appeared first on Techieapps.

You’ve seen how quickly someone can change their password and take over your account, right? So, it’s important to lock down the most important accounts in your life.

Facebook is a noble way to connect with friends, family, and colleagues. However, it can be embarrassing when you log in to your Facebook account and see that someone has been stalking your profile, and they may have even left inappropriate comments on photos or posts.

According to Statista, Facebook has a global number of 2.89 billion users as of the second quarter of 2021.

This is a quick how-to guide for locking down your profile if someone else tries to access it without permission.  With these steps, one can ensure that no one is checking out what you are up to on social media.

The blog post will show how to lock down your Facebook profile on iOS or Android apps and the Website.

Let’s Get Started!

What Happens When You Lock Your Facebook Profile?

When you lock your Facebook profile, that person will not see anything on your timeline. If someone still manages to find a way to view it, they’ll see an error message at the top of any post or photo telling them how they can ask for permission to follow you.

Along with locking down how much of your content is available on Facebook, locking down privacy settings also keeps others viewing things like your birthday and contact information. As you probably realize by now, this is the best way to keep unwanted attention away.

How does Facebook Lock Profile Work?

The first thing you’ll need to do is log in to your Facebook account and tap on “Account Settings” at the top of your screen. On the left-hand side, look for “Privacy.” Once there, tap on “Who can see my stuff?”

After that, you will see many options that show how people are grouped into different access levels based on how they are connected to you. You can have your entire profile public or create other groups that only allow certain people to view specific elements.

If you choose “Custom,” you can create entirely custom privacy settings based on how people are related to you. You could make all of your posts private except those that go out to a specific group, like friends or family.

It’s entirely up to how detailed and restrictive you want your Facebook profile to be when it comes down to locking down your profile.

Lock Your Facebook Profile to Keep Stalkers at Bay

It’s natural for people you don’t know to be interested in your life, but how would you feel if you logged into Facebook and found out that someone had been stalking your profile?

They may have left inappropriate comments on your posts or photos. Luckily, there’s a way to lock down your profile so only people you want can view it!

Visit Facebook.com and log in to your account. Click the gear icon located near the top of the page. On the following page, click “Privacy Settings” on the left-hand side of the screen (next to “General”). Scroll down to “Customize settings.”

Near the bottom of this section, there is an option called “Who can look me up?” If you click “Edit,” you can select how people look up your profile by name.

You can let everyone search for you, only Friends or friends or nobody at all. Once you’ve made your selection, click save changes on the bottom of the screen.

How to Lock Facebook Profile on Android?

To lock your Facebook profile on Android devices, follow these steps:

• First, open the FB app on your device.
• Secondly, tap on the three-line icon in the top left corner of the screen and select “Settings” from the list of options that pop up.

• Scroll down to “Account Settings,” tap on it, and then scroll down to “Privacy.”
• From here, you’ll see two tabs, “Blocking” and “Who can look me up?” Select “Who can look me up?” and you’ll be able to edit how much of your information people can see about you when they type your name into Facebook’s search bar.

How to Lock Facebook Profile on iPhone or Website

To lock your Facebook profile on your iPhone, go to the Facebook app and follow the below steps.

• Step 1: You should tap on the three lines in the upper right-hand corner of your phone, which will take you to Settings on your Facebook app.
• Step 2: Select Privacy and tap on Who can see my future posts?
• Step 3: Enable or disable specific friends or lists that will be allowed to view your content.

The website version to lock a Facebook profile is complicated, but still not too hard. You can lock it by following these steps:

1. Go into ‘Account Settings’
2. Click ‘Security’
3. Click Edit.
4. Scroll down until you find how you would like your privacy settings set up, and change them how you want.

Now your Facebook profile is locked down, and no one else can see what you post! If they do, there will be an ample red warning on their screen letting them know how to lock the account as well.

Concluding Thoughts

We have shared how to lock your Facebook profile from being viewed by those you don’t want to see. We hope that with these steps and a little bit of experimentation on how much access you give each person in your life, you’ll be able to create the perfect locked-down account for yourself.

If you find all this complicated or need help figuring out how many people can view different parts of your profile based on how they’re connected, You can let us know in the comment section below.

And do tell us which one of the tips has been most helpful for locking down your Facebook account.

Frequently Asked Questions

What does it signify when a FB profile is locked?

When a Facebook profile is locked, it shows that the individual has blocked all other users on the social media site. The individual can no longer be found on the site and will not receive messages, requests, or wall posts.

How do I lock my profile on the Facebook app?

Lock your profile on Facebook App:

• Go to settings and scroll down to the bottom, then tap Account Settings.
• Tap Security and Login on the left navigation bar.
• There you will be able to see how to lock your Facebook profile.

Why can’t I lock my Facebook profile?

If profile lock is not available on your Facebook page, You can manually modify the Facebook privacy settings to enable lock profile mode.  Thus, you will be able to lock your Facebook profile.

The post How to Lock Facebook Profile on Your Android or iOS App and Website appeared first on Techieapps.

Thе world of digital markеting has drastically changеd ovеrtimе duе to dеvеlopmеnts in tеchnology, but еvеn with all thеsе changеs, somе common practicеs havе rеmainеd unchangеd. As a rеsult, many intеrnеt markеtеrs continuе to usе cеrtain kеy stratеgiеs that havе bееn rеcognizеd ovеr timе for gеnеrating succеssful rеsults. Onе such stratеgy is kеyword rеsеarch and organic sеarch еnginе optimization (SЕO).

Onе of thе most important things that you nееd to takе into considеration if you’rе an SЕO spеcialist is to build a solid knowlеdgе basе, which is why thеrе arе so many tools for WordPress design agency out thеrе that will allow you to boost your SЕO knowlеdgе.

Why Do You Need SEO Tools?

Knowing your wеbsitе will bе visitеd by a prospеctivе buyеr can givе you pеacе of mind and increase your chancеs of sеlling. It’s nеvеr too еarly to start invеsting in sеo tools and oncе you bеgin using thеm, you won’t want to miss out on any morе opportunitiеs. Hеrе arе somе rеasons why sеo is important:

1. Crеating contеnt with an SЕO focus allows you to targеt spеcific customеr sеgmеnts that arе looking for what thеy nееd or want via thе wеb.
2. Rеsеarching kеywords rеlatеd to your businеss еnsurеs that whеn potеntial consumеrs sеarch with thosе words in mind, you’rе at thе top of thе list. This mеans thеy’rе likеly to find your sitе whеn thеy nееd it and makе a purchasе.
3. Gеnеrating sеarch еnginе visibility (SЕO) is thе singlе most important thing any businеss can do to improvе its chancе of succеss. Thе morе visitors your wеbsitе rеcеivеs, thе largеr thе customеr basе you’re able to rеach. You can find genuine SEO services to assist you in your business.
4. Your wеbsitе is your onlinе facе; without SЕO you’rе invisiblе. This mеans no traffic, no monеy, and no product or sеrvicе for salе.
5. Oncе potеntial customеrs discovеr your wеbsitе, thеy’ll spеnd an avеragе of 3 minutеs on it bеforе dеciding whеthеr or not to buy from you. During that timе, they’re very likеly to lеavе thеir еmail addrеss, which mеans it’s important that your еmail capturе pagеs arе еasy to find and rеad.
6. Having a strong prеsеncе on thе intеrnеt also mеans that potеntial customеrs will bе ablе to find you via social mеdia, vidеo, and othеr mеthods.
7. Gеtting potеntial customеrs to your wеbsitе by using an SЕO tool will allow thеm to discovеr your product and thе satisfaction thеy’ll rеcеivе from having it in thеir homе and еasily еvaluatе how much it’s worth.
8. Invеsting in sеo tools not only improvеs your WordPress Agency but will allow you to monitor which outlеts arе providing thе most valuablе clicks by displaying thosе sitеs as “popular” at thе top of sеarch rеsults. Your sеo kеyword list will tеll you what works for your company as far as which spеcific words pеoplе arе sеarching for.
9. If your sitе’s ranking falls, this providеs you with anothеr opportunity to gеt nеw visitors sеarching for what they’re looking for via thе right words.
10. A good sеo tool will hеlp you automatе your work. For еxamplе, it will stay on top of things likе nеw contеnt and kеyword changеs that you nееd to monitor in ordеr to kееp your wеbsitе rеlеvant. It can also hеlp you monitor sеarch еnginе traffic trеnds in ordеr to dеtеrminе which mеthod is most еffеctivе at rеaching customеrs via thе intеrnеt.
11. You’ll makе lеss costly typographical еrrors whеn doing еvеrything by hand.

In this articlе, wе havе compilеd a list of 15 of thе bеst tools for your SЕO planning and knowlеdgе transfеr in 2021. Aftеr rеading through this articlе, you will bе ablе to choosе a tool that fits your nееds bеst.

1. SЕMrush

SЕMrush is thе #1 tool for gеtting data on your SЕO campaigns. With this tool, you can perform all typеs of compеtitivе analysis of kеywords for any wеbsitе, еvеn if it’s not on thе intеrnеt. It includеs gеnеral kеyword rеsеarch and compеtitor analysis to providе you with valuablе insight into your compеtition and also tеlls you who ranks #1 in any givеn sеarch (kеyword or brand). You can thеn usе that to win at SЕO.

SЕMrush is grеat for kеyword rеsеarch bеcausе it givеs you a lot of links to hеlp optimizе your contеnt and rеsеarch what kеywords to choosе for your wеbsitе.

2. Ahrеfs

Ahrеfs is a good tool for a very different type of SЕO rеsеarch. It’s a grеat kеyword rеsеarch tool, but it also has somе tools that can track your ovеrall pеrformancе and idеntify thе stratеgiеs that arеn’t working. Thе Ahrеfs kеyword trackеr includеs all your rankings for various tеrms, as wеll as thе еstimatеd traffic that you will bе gеtting from thosе kеywords (traffic tracking is basеd on Googlе Sеarch Consolе data).

3. Moz

Moz is onе of thе most popular tools for kеyword rеsеarch and compеtitor analysis, similar to SЕMrush. It’s grеat bеcausе it collеcts data from thе high-quality sourcеs likе Googlе AdWords, Googlе Analytics, and Bing Ads (morе than 500 million sеarchеs еvеry months). Moz is considеrеd to bе onе of thе most valuablе tools for rеsеarching kеywords and improving your wеbsitе’s SЕO pеrformancе. Thеy also providе data analytics, which you can usе to gеt SЕO rеcommеndations basеd on what kеywords arе pеrforming wеll at your sitе.

4. Ahrеfs Sitе Еxplorеr

Ahrеfs Sitе Еxplorеr is a vеry usеful tool for kеyword rеsеarch, еspеcially whеn combinеd with data from othеr tools likе SЕMrush or Googlе Analytics. It allows you to find contеnt idеas by figuring out which kеywords you rank #1 for and thеn finding rеlatеd kеywords that you want to includе in your contеnt. This can bе a grеat way to gеt grеat blog articlе idеas that arе rеlеvant to thе topics pеoplе arе sеarching for on your wеbsitе. It also doеs somе compеtitor analysis, which can providе you with usеful insights into what kеywords might bе working bеst for your wеbsitе.

5. SЕMrush Local Sеarch

SЕMrush Local Sеarch is a grеat tool for rеsеarching local kеywords and gеtting data on thе compеtition in your local gеography. This tool includеs quеriеs that usе gеography and any othеr tеrms, likе “nеar mе” and “nеar by”. This data can providе you with information about whеrе your businеss can bе found, which can hеlp you with SЕO optimization and lеad gеnеration.

6. Algolia: Semantic Search for Chromе and Firеfox

Algolia is a sеarch еnginе that puts thе роwеr оf thе sеmantic wеb dirеctly into your hands. It allows you to crеatе custom contеnt basеd on millions of rеal-timе sеarch rеsults, which mеans that you gеt thе bеst rеsults possiblе. Algolia is a vеry usеful tool for finding thе right kеywords – thе onеs that your prospеcts arе sеarching for – and putting thеm into contеxt. It can also hеlp you crеatе a bеttеr SЕO stratеgy, which will hеlp you gеt bеttеr rankings on sеarch еnginеs.

7. Kеywordtool.io

Kеywordtool.io is a frее kеyword rеsеarch tool that is grеat for bеginnеr markеtеrs and thosе who don’t havе any budgеt to spеnd on paid tools. It’s onе of thе most popular tools among digital markеtеrs bеcausе it has a databasе of ovеr 1 billion kеywords, as wеll as thе Googlе sеarch volumе for thosе kеywords (up to 10,000 rеsults). It’s an еasy-to-usе tool that doеs a grеat job of sorting kеywords by rеlеvancе and SЕRP fеaturеs, which is why it’s such a popular choicе among thosе who want to do kеyword rеsеarch and fully optimizе thеir SЕO.

8. Keyword Еxplorеr

Kеyword Еxplorеr is a frее tool that doеs somе of thе basic rеsеarch for you on sеarch еnginеs likе Googlе, Yahoo, and Bing. It allows you to find rеlatеd kеywords and gеt insight into what sеarchеs pеoplе arе doing. Thе bеst thing about this tool is that it allows you to track thе kеyword sеarchеs ovеr timе – this can bе vеry usеful bеcausе many pеoplе losе intеrеst in topics as timе goеs on (for еxamplе, holidays likе Christmas). By tracking your sеarch tеrms ovеr timе, you can idеntify trеnds and gеt information on what to writе about in your blog contеnt.

9. KWFindеr

KWFindеr is thе bеst tool for pеrforming kеyword rеsеarch, but it’s also grеat for finding long-tail kеywords that othеr tools don’t providе. It givеs you a lot of valuablе information, including sеarch volumе information and kеyword suggеstions. Thе bеst thing about this tool is that it also providеs data on whеthеr or not thеrе arе any ad groups rеlatеd to your currеnt sеarch quеry so you can gеt insight into what typе of ads arе working thе bеst in Googlе AdWords for your targеt audiеncе.

10. Ahrеfs Sitе Еxplorеr Pro

Ahrеfs Sitе Еxplorеr is a good tool for kеyword rеsеarch, but it doеsn’t havе all of thе fеaturеs that you find in othеr tools. Howеvеr, it’s grеat for somеonе who wants to gеt startеd with thеir SЕO еfforts without spеnding too much monеy. This tool is frее for up to 10 sitе еditors and has somе usеful fеaturеs likе kеyword rеsеarch, backlink data, wеbsitе analysis, and SЕO audit. It costs $97 pеr yеar if you want to gеt accеss to all of thе fеaturеs (for еxamplе, kеyword rеsеarch) or $199 pеr yеar if you want to track morе than onе sitе (likе tracking 50 wеbsitеs).

11. Sеmrush

Sеmrush is anothеr popular kеyword rеsеarch tool bеcausе it givеs you insights into what your compеtitors arе doing on thе SЕRPs. It’s grеat not only for rеsеarching kеywords but also for gеtting an ovеrviеw of your compеtitors. You can thеn usе information likе thеir top pagеs, kеywords thеy’rе ranking highly for, and thеir SЕRP fеaturеs to hеlp you idеntify which kеywords to focus on.

12. Moz Pro (Formеrly Sitе Еxplorеr)

Moz Pro is anothеr grеat kеyword rеsеarch tool that has similar fеaturеs to Ahrеfs Sitе Еxplorеr. It allows you to viеw compеtitor data and sеarch volumе data, as wеll as pеrform kеyword traffic tracking basеd on Googlе Sеarch Consolе data (which is thе official data providеd by Googlе). It also allows you to pull data from othеr sourcеs, such as SЕMrush and Googlе Analytics, which hеlps you sее еvеn morе kеywords that you can optimizе for.

13. Googlе Kеyword Plannеr

Thе Googlе Kеyword Plannеr tool is onе of thе most popular kеyword rеsеarch tools availablе today bеcausе it’s frее and еasy to usе. It also providеs a lot of valuablе insights into how your wеbsitе can rank in sеarchеs and what kеywords you should bе focusing on for SЕO purposеs. Howеvеr, thе only downsidе is that it doеsn’t providе all of thе information that paid tools do bеcausе it’s frее. If you’rе looking for a bеttеr solution, gеt accеss to an account with SЕMrush (or anothеr paid tool).

14. Ubеrsuggеst

Ubеrsuggеst is a frее kеyword rеsеarch tool that allows you to quickly find long-tail kеywords. Whilе thе volumе for thosе kеywords might bе lowеr, thеy’ll havе morе of a chancе of bеing rеlеvant to your targеt audiеncе. This tool doеsn’t providе as much information as somе of thе othеr tools on this list, but it’s still a grеat option if you want to do kеyword rеsеarch quickly and еffеctivеly.

15. Googlе Trеnds

Googlе Trеnds is a grеat tool for figuring out what pеoplе arе looking for on Googlе – and if thеy’rе looking for cеrtain typеs of contеnt – basеd on location and timе pеriod. This information can hеlp you optimizе your blog posts and usе that contеnt to hеlp you gеnеratе lеads through SЕO. This is a grеat tool for thosе who want to includе articlеs with kеyword-rich contеnt on thеir sitе.

Conclusion

If you want to havе a succеssful blog, you havе to optimizе your contеnt for kеywords, which can bе a vеry tеdious procеss. To hеlp you gеt thе most out of your kеyword rеsеarch, usе thеsе tools to find thе right words to targеt, improvе your SЕO stratеgy, and crеatе bеttеr contеnt that will hеlp you gеnеratе morе lеads.

If you dеcidе to go with frее tools for kеyword rеsеarch, just rеmеmbеr that they’re only as good as thе information thеy givе you. If thеy don’t providе accuratе data or suggеstions, thеn it’s not worth using thеm. Start with onе or two frее tools and thеn movе on to paid solutions if thеrе arе things that thosе tools don’t providе for you.

What do you usе to rеsеarch kеywords for your blog? Lеt us know in thе commеnts bеlow!

The post 15 Top SEO Tools to Audit and Monitor Your Website in 2021 appeared first on Techieapps.

1. Instagram Business Account

Currently, there are nearly twenty-five million business profiles on Instagram. It is evident that to be competitive in the market, businesses must have an Instagram profile. The business profile gives access to analytics that means marketers can view the stats and demographics of followers. Analytics helps them in identifying the target audience and knowing their interests. Marketers can also pay for promoting their posts, which is not possible with a personal Instagram account. The users can switch from personal account to Business Instagram account easily.

Another incredible feature is that businesses can include email, call, and direct links at the top of the business profile on Instagram. This approach enables customers to quickly gather contact information and check directions to your business in Google maps. Businesses need to ensure that customers can locate them simply because customers prefer quick and easy shopping experiences.

2. User-Generated Content

User-Generated Content is curated Content from the fans and followers. The tagged posts and posts with brand hashtags are a rich source for UGC. Sharing the photos with fans and followers makes the original creator feel good and represents that they genuinely care about their customers.

For instance, ASOS hosts a campaign to invite customers to share their pictures featuring ASOS products on varied social channels. The customers can then include the hashtag #AsSeenOnMe for the possibility of getting featured. ASOS then gathers the images and posts some of the best on the brand’s Instagram profile, named As Seen on Me.

3. Instagram Stories and Highlights

Instagram provides three options for posting the story. The other camera settings that help in creating stories include

• Music: Combines the music clip of the user’s choice to a video or image
• Superzoom: Complements the video with animated zoom.
• Focus: Concentrates on the subject and makes the background gets blurred.
• Hands-Free: Enables to capture video without holding on to the record button.

Instagram Stories are an effective way for businesses to showcase their work behind the scenes. Brands can offer users a sneak peek at upcoming products or try out some risks. People are more interested in seeing the inner functioning of a business. So businesses can utilize Instagram stories to provide followers with behind-the-screen activities. For instance, restaurants can show new preparation methods every day. If the marketers wish to post something else or experiment with the marketing tactics, they can modify their Instagram story as a test run.

Share a story and check its engagement rate or create a poll for the audience to vote in. The marketers can save their favourite Instagram stories and turn them into highlights that remain in their profiles forever. Highlights aids in representing customer’s processes clarify frequently asked questions, and much more. The significant aspect is that it doesn’t disappear at the end of twenty-four hours like Instagram stories. For instance, Milk bars show their fans a cluster of their favourite stories using highlights. Also, marketers can set engaging icons for each highlight.

4. Instagram Live

Instagram enables businesses with a live video option to share real-time Content. Marketers can open Instagram cameras, turn on a live setting and click the Start Live Video button. Once the live video begins, the app’s followers will receive a notification that the brand is live. Live users can comment on the video using in-built chat features. Live videos show enthusiastic real-time Content or interactive moments like Q&A.

5. IGTV

Instagram has recently launched a new feature IGTV. This feature enables users to upload videos of longer duration through channels that are in vertical format. Users can quickly discover business channels and curate their Content. It is an incredible opportunity for businesses to get closer with their audience and not get restricted by format or time. Also, it appears on the top of the profile for easy access.

6. Videos

Instagram allows users to upload videos that are less than one minute in duration. Businesses can download professionally crafted videos or videos edited through mobile apps. Several online editing tools enable brands to work together on multiple clips, add titles, transitions and music. By default, Instagram videos are without sound. Therefore the businesses need to make sure that the beginning few seconds of the video are engaging and understandable. Thus users can use compelling captions or encourage viewers to turn on the sound.

7. Instagram Ads

If businesses do not use Instagram for marketing on social media, they are missing out on massive revenue. Though marketers post great Content on their page, it may only reach their followers. If brands wish to reach people who are not on their follower’s list and strengthen their online presence, it is essential to create advertisements. The sponsored ads appear in user’s feeds who are not essentially followers. Brands can run conventional targeted ads or can retarget prospective customers. Retargeting ads are effective as they help attract customers who have visited the shopping site and abandoned the cart.

8. Utilize Instagram Pods

Brands can reach effective Instagram pods to wrap up engagements. Pods are a set of Instagram users who work together to maximize each other’s engagement and followers. Businesses need to adhere to the engagement guidelines of the pods. They need to like, share and comment on other member’s posts in the pod group. In return, businesses will gather more likes, shares, and comments from other members. Small businesses can opt for small pods with fifteen to twenty users.

9. Add Filters and Edit Photos

Editing photos consumes only a few minutes but can heavily impact the quality. Instagram’s filters and built-in tools make photo editing an easy task. With the simple guidelines, even a picture of a homemade lunch can appear similar to that of a culinary masterpiece. Initially, begin with a great photo because no editing amount helps in fixing images with poor lighting.

There are plenty of free editing apps that enable users to implement effects like tonal contrast, HDR and adjust contrast, brightness, and saturation. Once the user uploads an edited photo to Instagram, it crops the image in square format by default. The users can click on outward-facing arrows and regain the original width and then work with additional Instagram filters. Each Instagram filter has its unique personality that can drastically transform a photo. Instagram recommends users to adjust their photo lux as it maintains exposure and provides sufficient brightness. The editing tools on Instagram help make final tweaks where they can change the photo’s brightness, structure, contrast, alignment, and more.

10. Hashtag Implementation

Instagram feeds consistently keep transforming. Therefore it makes sense to mention that eighty million photos are shared daily. With the abundance of Content, it may be challenging for businesses to get their account noticed, and that’s where hashtags come into place. On Instagram, hashtags gather posts from various users and align them as a single feed, though only public accounts are visible during hashtag search. Instagram makes it easier for users to explore aged Content. When the users search for a particular word or phrase, the result page displays the following segments.

• Top: Shows the top Instagram accounts, locations, and hashtags that include the mentioned keyword
• Accounts: Displays the top Instagram accounts that contain the keyword
• Tags: Recommends popular hashtags containing keywords and the number of Instagram posts shared with the mentioned hashtag.
• Places: This shows the nearby locations that contain the keyword.

Marketers can begin with the Explore tab to find popular posts and check the hashtags used. If they have already figured out a hashtag, they can simply type it in the search bar to view the posts with the specified hashtags and the related ones. It is effective to use specific hashtags and trending hashtags to maximize post relevance and reach. Also, it is excellent if businesses can create their branded hashtag.

Many businesses use their hashtags to launch new products, promote an event, manage an Instagram campaign and gather user-generated content. The hashtags must naturally blend with the caption. It is also better to use a maximum of four hashtags without overwhelming the audience and making it complicated to read.

11. Captivating Instagram Captions

Businesses can discuss with their employees while writing captions. The Content must be timely and also very engaging. Instagram recently worked on its algorithm to align individual user’s feeds to display what interests them. The visibility of the post entirely depends on the number of likes and comments it gains. Businesses need to invest time in creating content that will excite and engage the audience. The captions need to have two thousand two hundred characters. Irrespective of the length, users can view only the first three to four lines of the caption. Therefore the brands need to place crucial Content at the beginning to be readily visible to the audience.

It is better to place a call to action in the caption. Brands need to use captions to move people to their bio link, where they can explore a new blog post or product. Marketers can also add a geotag. Posts with location tags have experienced seventy-nine percent higher engagement. Every social platform has a unique voice. Posts with an authentic tone perform best on Instagram. Brands can experiment with fun tools and emojis to provide a distinct feel.

12. Partner with Influencers

Influencer marketing is a profound marketing tool because it provides astounding results. Studies reveal that more people Influencers more than their friends while buying a product. Promoting the brand and products through Instagram Influencers is likely to enhance sales and has shown increased ROI in many cases. Influencers strategically feature the product in their pictures or videos, or they convey an engaging and anticipating story of the brand.

The Influencers on Instagram provide honest reviews of the product and also share tutorials regarding the product. There are endless opportunities to drive sales with Influencers. For instance, businesses can promote their exclusive discount offers with Influencers to reach a vast audience. This approach will make the brand reliable and recognizable among the audience. Influencers can evolve as brand ambassadors if they have a loyal following. They can review the products and create brand awareness among the customers.

Final Thoughts

Brands need to ensure that they are readily visible to relevant audiences by appropriately using Instagram features. Using the methods mentioned earlier, brands can boost their sales and cut down the hassles that interfere with the customers’ making the purchase. Therefore brands can win the trust of their audience by appropriately engaging their customers on Instagram platforms.

Frequently Asked Questions

Q1: Why is Instagram the best place to collaborate with the audience?

A1: Once brands develop a relationship with influencers, they can reach out to their followers as well. Therefore it is an excellent opportunity to reach many users though they are unaware of the brand. This approach will make their brand more reliable and recognizable among the audience.

Q2: What is the Difference between a personal profile and a business profile on Instagram?

A2: A personal Instagram is a page where users can use it for themselves and not for engagement or sales. However, a business profile on Instagram provides access to analytics to check likes, stats, and followers’ demographics.

Q3: What is the Difference between Instagram Live and IGTV?

A3: IGTV is uploaded footage that enables users to fine-tune and edit videos. Users can watch IGTV videos only on the IGTV app or Instagram app. While Instagram live captures and uploads ongoing events.

The post How Instagram Can Be Utilized to Increase the Social Sales appeared first on Techieapps.

Many people wonder how web hosting affects their search engine optimization efforts, especially when it comes to choosing the right web host and ensuring your website will perform well in search engines.

Here’s what you need to know about web hosting and search engine optimization so you can rest assured that your website will remain an effective marketing tool long into the future.

Do you know? As per the latest report, the web hosting industry market will reach approx. $216 billion by 2025.

In this blog post, we’ll look at the impact of web hosting on SEO in more detail and show how you can start using it to improve your site’s rankings today.

What is Web Hosting?

To understand if hosting affects SEO, you need to know what web hosting is. Web hosting refers to any service that allows you to host files on an Internet server from which you can then access those files from anywhere in the world with an Internet connection.

The terms web host and website host are often used interchangeably, but they’re not the same. When most people think of website hosting, they’re thinking of a place that houses your website’s code on their servers.

This service has been provided by most Internet Service Providers (ISPs) over the last several years. For example, when you purchase domain names from GoDaddy, it gives you web hosting in addition to your domain registration service for free.

Also Read: Why SEO plays an important role in business growth?

Why Is Web Hosting Important?

It’s essential to select a web hosting provider that fits your needs and your website. If you try to go cheap and skimp on quality, you could be putting your site at risk; poor hosting can lead to downtime (which we all know is not suitable for SEO), hacked sites, security breaches, slow load times—the list goes on.

Moreover, If your site is slow or takes a long time to load, it could indicate that your website hosting isn’t up to par. Slow speeds can directly impact your search engine optimization (SEO) efforts as people tend not to go back after a bad experience.

The lesson? When choosing web hosting, you must keep speed in mind if you want your site to perform well both for users and on search engines.

Significant Features of SEO Friendly Website Hosting

There are several key features of SEO- friendly website hosting that you need to keep in mind. Some of the critical ones are the following.

1. Website Security

What are you doing to protect your website from a security breach? Hackers can steal customer data or shut down your website.

It would help if you take every measure to protect your site and its visitors, and web hosting plays a significant role in that process. You probably won’t have much control over specific hosting features, but choosing one that emphasizes security will help ensure you aren’t compromising your site with unreliable tech support or insufficient software.

If there are many host options available, look for one that has gone through an accreditation process or is endorsed by some tech authority (like PCMag).

2. Server Location

In most cases, a user’s location will have no impact on SEO. However, one big exception to that rule is the location of your web hosting. The optimal location for your hosting depends mainly on what type of site you’re building and what you hope to achieve with it.

For instance, if your goal is to target customers in your geographic area, you might want to consider hosting your site locally.

While, if you’re hoping to attract customers from all over (or even abroad), you may be better off with a host located outside of your immediate area. Like everything else in search engine optimization (SEO), it’s essential to test different options and find what works best for your specific needs.

3. Website Loading Speed

Website speed is also something you should factor into your decision because it improves user experience. A page with a quick loading speed is more likely to earn more traffic and have higher rankings in Google’s search results than pages that are slow to load.

Speed has become such an essential factor, and experts say that the site’s overall speed can affect its ranking by 25%. Plus,  A study has shown that 53% of online shoppers will abandon an e-commerce website if it takes longer than 3 seconds to load.

Source: https://www.officialbryangrey.com/website-load-time-statistics/

As a business owner, ensuring your site loads within time isn’t just suitable for your users—it can also help you boost sales and improve your website’s visibility on Google.

4. Automating Backups

Whether you’re an individual user or run a large organization, one of your biggest concerns is how to protect all of your data. When you host with a hosting web service, the automated system must handle all of that for you.

The backup servers must save daily copies of your site and safely store them off-site so that if there’s ever a problem with your hosting, you can get everything back up and running quickly and easily. They should be able to restore previous versions so that you don’t lose any work at all.

What Does Web Hosting Have To Do With SEO

The better your hosting is, generally speaking, the more reliable your site will be. If it’s down a lot, that sends a clear message to search engines (and your users) that you’re not serious about what you’re doing.

So, instead of figuring out how to build links or go after higher search rankings, try improving your Web hosting first—and then move on from there if necessary. A highly trafficked site with terrible hosting can never achieve high search rankings because it becomes too difficult for users to access it.

Choosing The Right Web Host

In general, purchasing web hosting is a good idea, but you need to be careful about who you choose to host your site. Many hosting providers offer low-cost web hosting or even free web hosting to get more customers.

However, these options often come with hidden costs and limited features that could wind up costing you more money or, worse, negatively impacting your search engine optimization (SEO). Because of these potential issues, you must do your research when choosing a web host for your website.

You need to read the reviews and ask people for recommendations before deciding where to host your website.

Summing Up!

Web hosting is a simple part of creating a website that most business owners and startups ignore. But by taking time to do your research before purchasing web hosting, you’ll be doing yourself and your website a great favor.

You may also choose to use a Web hosting service to host your website. Web hosting can bring several benefits, including significant savings over time and greater security for your information.

However, it would be best to do your research when choosing an online hosting company to ensure that they can offer everything you need in terms of speed and storage space.

Find the top 100 SEO companies to boost the website ranking on SERP.

Frequently Asked Questions

How does web hosting affect SEO?

Web hosting refers to the process of storing and delivering files related to a website. Your website must be hosted on a server that is connected to the Internet to be accessed publicly.

Moreover, web hosting can affect SEO primarily by improving your site’s loading speed. An improved loading speed will result in a higher likelihood for search engines to rank your content or business, as they can offer quicker access to what you’re offering.

What is web hosting in SEO?

Web hosting is a service in SEO that allows you to store your domain on their servers. It is a physical device that stores website files so web browsers can access them over the Internet. It may also include databases, email accounts, and statistics.

Web hosting will allow your site to be online and accessible to others across the world. Without it, other people can not visit your page or read any articles you might post on your page.

Does poor hosting affect SEO?

Yes. Web hosting is primarily the foundation of any website, and if a site visitor can’t load your page in an acceptable amount of time, they’re going to leave and search for another site that will be faster. Problems with slow web speed also lead to problems with client conversion, which affects ROI.

Which hosting is best for SEO?

Web hosting depends on the size and needs of your site. Ideally, you want to look for a hosting company that offers CDN services so that when users from geographically distant locations attempt to load content, they have an easier time having it delivered locally.

There are four main types of web hosting:

• Shared hosting

Shared hosting is the most elementary type of web hosting. It’s cost-effective and ideal for small or entry-level websites. As you might have guessed by its name, other sites will share a server with yours on shared hosting – it means that your website can enjoy resources as well.

• VPS (virtual private server) hosting

VPS is one step ahead of shared hosting, as with a virtual private server, your website will still be sharing a single server with other websites. However, the several websites you’ll be sharing with it are lower.

• Cloud hosting

Cloud hosting is similar to a hybrid version of VPS but more cost-effective. Cloud hosts come with multiple remote servers, and if one malfunctions or has an issue, the other takes over.

• Dedicated hosting

Dedicated servers are considered the best choice in web hosting. They are completely customizable and offer top-notch features like high uptime rates, fast loading speeds, and increased security for your business’ data.

The post How Web Hosting Can Affect Your SEO in 2021? appeared first on Techieapps.

The confusion between SEO and SEM has existed for a long time and makes it hard to understand how these two types of campaigns work together to reach your business goals. Plus, it is essential to know that Google currently has 87.76% of the search engine market share. (Statista)

This blog will give you the keys you need to understand SEO vs. SEM and decide which strategy fits your needs best. So, let’s start with some background information on each technique.

What is SEO?

SEO is a search engine optimization strategy designed to tweak website content and boost rankings on significant search engines like Google or Bing.

There are two main aspects of SEO: on-page SEO, which has to do with optimizing your website itself, and off-page SEO, which has to do with building backlinks.

SEO professionals analyze your site’s design, its competitors’ sites, and even what people have typed into the various search engines, all to determine which keywords will lead you to success.

What is SEM?

SEM is short for search engine marketing. Search engine marketing uses online ads to drive customers to your website from Google, Bing, or Yahoo. These ads are called pay-per-click ads or PPCs. The most meaningful advantage of search engine marketing is that it can target a specific audience.

With SEO, you have to get lucky with a ranking that brings in lots of traffic. With PPCs, you have complete control over what people see on their screens when they’re searching online for something like your business type or product offering.

Why is Search Engine Marketing So Powerful?

In many ways, search engine marketing (or SEM) is more powerful than search engine optimization (or SEO). While both are important to online success, a well-executed SEO campaign will help your website rank in organic search results.

A well-planned and executed SEM strategy will allow you to directly target customers searching for products or services like yours with paid ads. These can appear above, below, or beside organic results on Google—allowing you to get exposure to customers who may not have otherwise found your website.

You can also use social media platforms like Facebook and Twitter as an additional means of targeting people who would be interested in your product or service.

Why is Search Engine Optimization So Important?

A well-optimized website is a critical component of any successful business strategy which includes optimizing your SEO (search engine optimization) and increasing your SEM (search engine marketing).

Although they work together, you must learn to understand each practice independently, as they are very different. It’s crucial to stay ahead of SEO trends so that you can better understand how search engines look at websites today.

Ultimately, these practices will create new opportunities for your business and ensure long-term success.  Here are some practical reasons you should care about SEO: visibility, sales, leads, and brand development.

Without search engine optimization or SEO, you won’t get any of these benefits; on a local level, you may even lose business to your competitors if they have higher rankings in search results.

As more consumers turn to Google for information (67% of adult Internet users start their product research there), having a high ranking can be crucial for your business’ success.

What Does SEO Offer Over SEM?

Both SEO and SMO are best practices for improving your website’s visibility in search engines.

You can use SEO and SEM on your site, but using one doesn’t negate using another. SEM refers only to paid advertising strategies that drive traffic from organic search results. Combining them may boost your business more than employing just one or another.

• SEO Builds Trust

Good SEO is invaluable for long-term business success. When people search for you, they want to know that they could trust you. The more trustworthy your site’s design and content, the better it will rank in organic search results. Thus, it helps build trust over time.

• SEO Requires Zero Ad Spend

Unlike pay-per-click ads, SEO isn’t about spending a single cent on getting traffic. Search engine optimization strategies center around generating high rankings on Google.

If you start showing up in search results when people search for terms related to your business, you can attract new customers without having to shell out any money for ad placement. That’s an attractive benefit for any small business owner looking to keep costs low.

• SEO Works 24/7

Search engine optimization involves getting your site as high up on search engine results pages (SERPs) as possible. Because it works independently of you (i.e., 24/7), it’s a powerful way to draw in new customers for your business, even when you aren’t marketing directly to them.

Just make sure that you optimize each page on your site so that people can find what they need.

What Does SEM Offer Over SEO?

• SEM Creates an Immediate Impact

Unlike SEO, which helps you rank in search results over time, paid search advertising gives you instant results. Your business can quickly become visible to consumers when they search for something related to your product or service by targeting a specific keyword or phrase.

As such, it’s a potent tool for small businesses looking to make a big splash in a short amount of time.

• SEM Delivers Targeted Ads

Search engine marketing (SEM) helps deliver highly targeted ads to those most likely interested in what you’re selling. While search engine optimization (SEO) can get your website noticed, it doesn’t help you build a sales funnel and customer base.

• SEM Serves as a Cost-Effective Strategy

Search engine marketing (SEM) is a cost-effective marketing strategy because it allows you to reach many people interested in your business effectively. Through pay-per-click (PPC) advertising, organic search results, or social media channels, you can accomplish it.

Depending on your PPC plan, you will be able to get creative with how you advertise your company’s products or services to maximize returns on investment.

What are the Disadvantages of SEO?

• SEO works slowly, and it could be months or years away from seeing tangible results from SEO, whereas you’ll see your investment in an SEM campaign reflected almost immediately.
• The other disadvantage of SEO is that Google is constantly changing its search algorithm. Web admins need to learn new techniques to ensure their sites still show up on Google searches whenever there’s any change.
• With SEM, businesses pay for results; therefore, they don’t have to worry about changes in Google’s algorithm or making updates to their websites.

What are the Disadvantages of SEM?

• SEM has disadvantages. It’s expensive, and it’s not a long-term solution.
• SEM can be more costly than SEO because you have to pay for results.
• It does not provide tangible benefits as SEO does.
• For a company like Facebook, SEM is the most effective tool. It might not be worthwhile for a small business, though, and may only provide short-term benefits.

SEO and SEM: Comparing the Differences & Similarities

In Search Engine Optimization (or SEO), website owners do everything to make their site as easily searchable as possible. Many factors affect how your business appears in search results: title tags, meta descriptions, link popularity, on-page optimization, etc.

Search Engine Marketing (or SEM) is a type of online advertising that allows businesses to pay for ad placement to drive traffic back to their website or landing page from a popular search engine like Google.

Let’s look at the below infographic to comprehend the differences and similarities of SEO and SEM more precisely.

Final Thoughts

There’s a lot of similarity between SEO and SEM as they both deal with getting consumers to your website. It all depends on how you go about it. With SEO, you’re trying to increase your brand awareness, while SEM is a way to increase traffic to your website.

Since SEO is often more focused on building brand awareness, it can take longer to see its effects in increased search engine traffic. SEM is more focused on growing visibility through paid advertising channels such as Google AdWords and Bing Ads.

Most marketing agencies agree that using an integrated approach that combines SEO/SEM strategies is best for business growth over time.

Find the top 100 SEO companies for your website’s ranking and business growth.

Frequently Asked Questions

What is SEM in Digital Marketing?

SEM is a term for digital marketing that involves optimizing ads with keywords for search engines. It encompasses a wide variety of techniques in online marketing. It includes uploading content to blogs and social media platforms, designing infographics, publishing videos on YouTube or embedding them into web pages, and email marketing campaigns.

What are the Two Primary Types of SEM?

Two types of SEM are cost-per-click (CPC) advertising and cost-per-impression (CPM) advertising. Cost-Per-Click Advertising enables businesses to show their ads based on an individual’s search term or keyword.

Cost Per Impression Advertising is a performance-based model where advertisers pay for each ad that appears before the customer without clicking on anything to make it happen.

How is SEO Different from SEM?

SEO and SEM are different parts of online marketing that work together. SEO is a process that improves the “rankings” of a website on Google and other search engines.

SEM stands for search engine marketing. SEM includes natural search results from Google and paid advertisements with keyword links at the top or sides of the page.

The post SEO vs. SEM: How SEO and SEM Affect Your Business appeared first on Techieapps.

Today, there are thousands of email marketing tools offering completely free mailing solutions to large, medium, and medium-sized businesses. This gives everyone the requisite leverage to earn success in the digital sphere. Thus, you must put your efforts into selecting the perfect marketing platform as a business owner.

While deciding your course of action, you need to make sure that the platform you select shares accurate views precisely to reach the target audience. This is only when you can achieve your business goals, and no doubt, email marketing possesses this quality. Hence investing in email marketing will help you to grow your profits. In this context of email marketing, it is advisable to go for email marketing apps if your budget permits.

A company app has proven successful for businesses willing to see a hike in sales and profit returns. You can always opt for service from a top mobile app development company offering outstanding email marketing app features. In this article, you will be getting an idea about the features that your company email marketing app needs to have.

How Does Email Marketing Help Your Business?

With over 4 billion plus email ids today in use, this offers a wide market range to reach out to their potential customer base. Email marketing can create wonders for lead generation.

Customers these days favor direct marketing measures, which is one reason that makes email marketing features more effective than any other online marketing platform.

Companies enjoy reaching out to the customers directly and making them aware of their services and products. Email capabilities offer the potential customer base an idea about the business as per their convenience and time. At the same time, companies also get to track the success rate of every email campaign carried out.

Features that Should Be Used in an Email Marketing App

Email marketing app assists eCommerce marketers send common campaigns or messages to shoppers using smart devices like mobiles, tablets, and computers. All email service providers offer a specific set of functions and features, including the ability to direct email messages in bulk, some pattern of template or layout system, and primary list management. However, along with these basics, marketers also seek to optimize and automate email marketing messages. Here is a list of features of a good email marketing campaign:

1. Message Automation: One of the powerful features that email marketing can offer is message automation. This feature lets retail marketers send emails to address certain actions or to message in a sequence based on a set of regulations. For instance, consider an automated welcome series. Say a shopper has subscribed to receive newsletters from a retailer. This triggered an automated welcome message conveying thanks to the shopper for the subscription and asking for confirmation for the subscription.
   When the shopper does confirm, another email pops up, which again thanks to the shopper for the confirmation and offers a discount of 20% on any purchase or service hired within a specific period. Alongside, there can be another set of emails designed to follow up the workflow. For example, a follow-up email is directed if the user does not confirm the subscription within 48-72 hours.
   Among other features of message automation, you can take the example of working with transactions. Transaction messages such as order and shipping confirmation can also be combined in the automation workflow when a seller’s website is integrated tightly with a seller’s email marketing service provider. This lets you take action if the receiver fails to open the message, or another follow-up message can be directed after a week since the order arrived to ensure that the product is functioning properly
2. Responsive Layout-HTML: Mostly, all email marketing service providers allow businesses to send emails in HTML or plain text format. However, the best MSPs do not allow CSS or HTML to create reactive email templates capable of adapting to the receiver’s device. Mobile optimization for email is an alternative available.
   It has been observed that implementing responsive designs with email templates will need a minimum understanding of CSS and HTML. Still, the trick is that Email marketing service providers give users enough templates and designs to carry out responsive design work. Also, this means that marketers will now try to avoid email marketing service providers using layouts that are HTML tablet-based.
3. Advanced list Maintenance: Addition or removal of email subscribers is a basic email marketing app feature. Hence, please do not settle for any EMSP highlighting this feature as their specialty. Instead, please expect to receive something more from them, such as features that help remove hard bounces automatically, such as invalid mail addresses and soft bounces followed by some failures.
   In addition, subscription changes, opt-outs, and such other features should be available from your EMSP. Also, make sure not to forget to look for the potential to set up a list of management rules which will help to keep everything updated and clean.
4. Built-In CAN-SPAM Compliance: The CAN-SPAM (Controlling of the assault of Non-Solicited Pornography and Marketing) Act of 2003 states the United States standard for posting commercial emails and thereby grants the United States Federal Trade Commission the exclusive right to mandate and enforce such standards.
   This act includes certain requirements stating how the subscriptions are managed. It also includes content and the sending behavior guidelines. Opt service from an EMSP that assures help ensure that any message sent over email is in terms of the US CAN-SPAM act requirement. Apart from the United States, many other countries have similar laws, and a well-aware EMSP can assist with the same.
5. Ease of Integration: Email marketing works best when closely integrated with various other services and systems. An EMSP should provide you with easy-to-use APIs or a platform extension allowing email capabilities to an e-commerce base.
   But there must be options allowing email capabilities and workflow with social apps, mobile apps, or some loyalty programs. Examples of potential EMSP integrations are a connector for Google Analytics for tracking email conversation and clicks, a connector to 4-Tell’s product recommendation tool for sending personalized messages, and others.
6. Dedicated IP Address: Talking of email marketing app features, remember that it is important for your business to use a dedicated IP or Internet Protocol address for sending messages to the users in the field of email marketing. Having an IP address of your own can help to improve deliverability.
   This particular feature is meant for organizations intending to send a large number of messages altogether. When selecting MSPs, make sure to check for this capability irrespective of whether your business is ready for the same or not. With the growth and success of your business, you will need a dedicated IP address to boost deliverability.
7. Deliverability Help: Email Marketing will not work if the messages fail to get through. Though the email marketers lack experience with optimum deliverability, an EMSP should have adequate knowledge about it. Ensure to hire service from an EMSP who is willing to disclose information in the shape of content that displays the basics of some of the best email deliverability practices.
   These measures dig deep into deliverability issues in a specific campaign or message and information that offers feedback regarding deliverability. The ultimate goal for you as an email marketing is to look for an eligible email partner.
8. Use Dynamic Content for Personalized Emails: Email personalization can help app developers and website owners in leveraging detailed information regarding the customers for brand positioning. With this, brands can also convey messages in a method that resonates well with the customers. When it comes to personalized messaging, it is much more effective in comparison to generic branding as it specifically enhances click and open-through rates.

Wrapping Up

One big reason behind the growing popularity of email marketing strategy, irrespective of other options, is ROI- Return on Investment. For instance, say you get a return of $45 on every single dollar invested in email marketing. Hence, it can be rightly said that investing in email marketing apps is almost 45 times better than investing in other social media platforms such as Facebook.

While businesses can attempt to conduct email marketing campaigns on their own, it is always recommended to hire service from a company excelling the same. Moreover, if you are interested in investing in an email marketing app, you should make sure to go for service from a top mobile app development company.

These companies have a team of professionals who know about email app development for mobile and tablets in detail and can offer you an app with up-to-date email marketing app features. These companies also have 24*7*365 days’ helplines to assist you in getting rid of technical glitches as and when required.

The post 8 Features You Should Use in Email Marketing App appeared first on Techieapps.

Do you know? According to a report, 40% of the internet is powered by WordPress.

If you’re looking to create or re-design your WordPress site to be more search engine optimized, then you’ve come to the right place. We’ll look at how to choose the best WordPress theme for your needs so that your site will rank higher in search engines without sacrificing design or functionality.

However, choosing the best WordPress theme for SEO can be challenging, especially when you have so many options to choose from. This guide on choosing the best WordPress theme for SEO in 2021 will walk you through how to pick the perfect one that fits your needs.

Source: https://www.wordlead.com/articles/wordpress-statistics-facts-trends/

Let’s Get Started…

First, we will discuss the significant elements that you need to look at while choosing WordPress themes for your website.

List of 8 Best SEO Friendly WordPress Themes for 2021

1. Pick a Responsive Theme

WordPress themes are very much like clothes. They come in multiple colors, shapes, sizes, and designs. And as with clothing, many of them will look good on you, but only a few will fit you well and make you look great.

In terms of themes, it’s important to remember that when we talk about responsive design, we mean responsive across all devices. That means your site should have a mobile-friendly design that can also adapt to work on larger desktop screens.

2. Pick a Theme that Supports Plugins

Make sure you select a theme that supports all of your favorite plugins, too. The more plugins you use to customize your site, the better it will rank on search engines and social media platforms.

It’s also essential to think about how many people will visit your site: a poorly designed site can lose viewers quickly if its design doesn’t look good no matter what kind of computer they use.

3. Pick a Theme with Clean Code

Choosing a WordPress theme is no easy task. How do you know which one is perfect for your site with thousands of themes to choose from? So, One of your strategies must be to find a theme with clean code.

Cleanliness matters because dirty code can make your site less search engine friendly when it comes to coding.

4. Select a Theme that Works on Multiple Browsers

We use multiple browsers (Chrome, Firefox, Opera, Safari, and IE) to access the web. Having a theme that works well across these different platforms is essential if you want engines and visitors to view your website.

While some people don’t care about search engine optimization (SEO), it’s still essential to have one that looks great and readable by Google and other search engines.

5. Choose a Theme With a Page Builder Plugin

You may be tempted to go with a simple theme or even DIY building from scratch when building your site. However, many people overlook WordPress themes with page builder plugins. These can streamline your site-building process and provide extra functionality for your website all at one time.

The best part is that it’s not much more complicated than using just a standard WordPress theme—it just offers more customization capabilities. There are so many great options out there.

6. Choose a Theme That Loads Quickly

Today, mobile internet usage accounts for more than half of all internet traffic. A significant factor in page load time is how long it takes to load once you click on it. Faster page-load times mean that people will be able to access your site and content much faster, which can increase your conversion rates.

That’s why choosing a theme that loads quickly is an important consideration. If you choose one that isn’t optimized for speed, your conversion rates could suffer over time as mobile traffic grows.

7. Select a Theme That’s Updated Regularly

When you select a WordPress theme, look for a theme that’s updated regularly. Why? Because search engines keep adding new features to their algorithms, and your website can quickly become outdated if you don’t keep up with updates.

Regular updates will ensure that your site continues to meet standards and improve your chances of ranking higher in search engine results pages (SERPs).

8. Choose a Theme With Good Ratings

The best way to find a good WordPress theme is to look at reviews, ensuring that you get a theme that performs well. Look at sites like WordPress Themes Review or SitePoint Reviews to learn more about themes you’re interested in before making your purchase.

Then, once you have your new theme installed, check out Google PageSpeed Insights and GTMetrix to see how it affects your site’s speed and load times.

After discussing the essential elements for choosing the best WordPress themes, let’s see the best WordPress themes for your website.

Choosing a theme is one of the most critical (and popular) parts of your design process. There are thousands of themes available, but not all of them will help you get to first place on Google or Bing. To help you choose a good theme for your sites, I’ve put some awesome WordPress themes below.

• Divi

Divi is a WordPress theme that lets you customize almost every aspect of your website. It is a theme with many customization options. Plus, it’s given good ratings by users and comes with a built-in auto-updater to keep your website safe from vulnerabilities.

So if you’re new to WordPress or want a good place to start your search, Divi might be perfect for you.

• Astra

Launched in June 2016, Astra is a polished WordPress theme designed with bloggers and writers in mind. And though it’s not relatively as easy to customize as some of its rivals, it does have a ton of features that are sure to get readers excited about what you’re writing.

What separates Astra from other popular themes is its stellar support team. Like, whenever you need any help while setting up the website or have any questions, you can find answers at a click of a button.

That makes installing Astra one of those rare experiences where downloading and installing isn’t just easy; it feels enjoyable.

• Kadence

One of Kadence’s greatest strengths is its focus on search engine optimization. Not only does it work with all WordPress plugins, but it also has built-in tools that let you edit page titles and meta descriptions, which makes it easy to optimize your content for Google.

Moreover, Kadence supports responsive design, making it a versatile option no matter what kind of device your viewers are using.

• Hello by Elementor

Hello is Elementor’s Premium WordPress Theme. It integrates with Google Analytics, has a drag-and-drop layout builder, and supports unlimited colors. It’s relatively light, but it works well with many of Elementor’s premium plugins if you want to add even more functionality.

• GeneratePress

GeneratePress is a lightweight WordPress theme designed with search engine optimization (SEO) in mind. From its integrated XML sitemap to its dynamic title feature, GeneratePress makes it easy to optimize your content and stand out from the crowd.

When you’re ready to take your site launch, you can start editing right away without worrying about losing any of your customizations.

Summing Up!

Since we have discussed the essentials for choosing the best WordPress themes for the website and provided details of the best WordPress themes, you can now select any of them as per your requirements, budget, and preferences.

Moreover, WordPress themes can make your website look great, but be aware that some styles might not have the SEO you’re looking for. Don’t settle on a WordPress theme if it’s going to hinder your rankings. Do the research and compare various options before deciding on one.

Frequently Asked Questions

How do I make my WordPress theme SEO-friendly?

WordPress themes are robust and easy-to-use tools that allow you to customize the appearance of your website easily.

Moreover, For the site to rank higher in search engines, the theme you will use has to be developed according to up-to-date coding standards. So check it to ensure it is compatible with all popular browsers.

Are WordPress themes good for SEO?

Of course, WordPress themes are far better to improve SEO activities. Designed especially for creating SEO agency websites, the below collection of high-quality themes will help you launch a professional website to promote your services online.

• Seocify
• SEOLounge
• Gretna
• Metreex
• SEO
• Digitax

What is the most SEO-friendly WordPress theme?

Astra is a powerful, user-friendly, SEO-friendly WordPress theme that offers customizable themes for any business. The lightweight code, fast load speeds, and support for most popular plugins make it an excellent option.

What are the benefits of using a WordPress theme?

There are various advantages of using a WordPress theme in which some of the significant ones are the following.

• Originality
• Shortened Development Time
• Faster Load Times
• Custom Themes Are Easier to Update
• Higher Security

The post How to Choose the Best WordPress Theme for SEO in 2021? appeared first on Techieapps.

Do you know? As per a report, 68% of online experiences start with a search engine, and 53.3% of all website traffic comes from organic search.

Today, many businesses are not optimizing their websites for search engines, so they are failing. And if you own a business, you know how important it is to rank your website high in search engines. Without a great SEO strategy, it can be hard to stay competitive.

One of the great ways to ensure that your business stays on top of the competition is SEO. So, today we will discuss in this blog post why businesses need SEO so much and why it must be a top priority for you to thrive in the digital world.

First, What is SEO? Well, it stands for Search Engine Optimization. It is the process of improving any website to make it rank higher on search engine result pages (SERPs) when someone searches specific keywords or phrases related to your business.

Now Let’s Dive Deeper…

15 Essential Reasons Why Your Business Needs SEO

1. Organic Search is Often the Primary Source of Website Traffic

Source: https://www.monsterinsights.com/seo-statistics/

Organic search traffic is often the primary source of website traffic for many businesses, as it is free. You will see increased visitor engagement and revenue if you rank high on organic search results pages (SERPs).

Do you know? 67% of people start their local search with a search engine, which rises to 75% for millennials.

So, this is one of the significant reasons why SEO should be a top priority for any business owner who cares about their online success.

2. SEO Builds Trust and Brand Awareness

SEO builds trust and brand awareness among prospects. Consider that when someone searches for a “law firm” on Google, they’ll be able to find your website in the first five results. Thus, search engine optimization will enhance website visibility amongst your prospects.

3. SEO Improves User Experience

A great User Experience is crucial for any business that wants to grow. SEO assists you rank higher on search engine result pages, which helps your website get more traffic and get indexed more often, ultimately leading to happier customers who can find what they are looking for.

Users will be willing to come back more often as well because of the easy navigation of your website. It’s not just about getting them to visit once but instead finding a way to keep them coming back again and again.

Moreover, according to a report,  bounce rates rise by 103% if the website takes 2 seconds extra to load. So, it is essential to implement best SEO practices to attract more customers.

4. SEO Increases Engagement, Traffic & Conversions

Since your website ranks on the first page of SERPS, you have a better chance of getting people to click through and visit your site than if it didn’t show up at all. Plus, when you get to increase traffic, there are high chances of conversions.

Hence, ranking high on SERPS will take your engagement and traffic to new heights.

5. SEO influences the Buying Cycle

SEO influences the buying Cycle, from the product research stage to the purchase stage. Businesses need to study all of these stages to maintain a well-optimized website to generate leads and sales.

6. SEO is Cost-Effective

Source: https://www.motocms.com/blog/en/seo-statistics-local-industry-roi/

SEO is also cost-effective. It is a one-time investment that lasts and provides an ongoing return. SEO saves money and generates traffic for your website in the future, which is why it’s a cost-effective way of marketing.

You can also make big bucks through SEO because you don’t have to pay per click or advertise on other websites if you’re already at the top spot on SERPs.

Hence, SEO should be at the top of every business owner’s list of priorities.

7. Get Global Customers

If you want to get global customers, then SEO is the perfect way to do so. It is the best way to broaden your reach and get more people interested in what you have to offer.

It will help you stay afloat in an industry that is becoming increasingly competitive because your website will rank higher on SERPs than those of the competitors that use SEO optimization techniques but don’t have products or services as good as yours.

8. SEO Helps To Improve Social Media Presence

Social Media can also help businesses gain more online presence by boosting SEO (Search Engine Optimization). Companies must optimize the content on social media for search engines, which means that a business must pay close attention to the title and description.

As people search for your business across these popular networks, they will find you more quickly if you have a good SEO strategy in place.

9. SEO Works Even for Offline Businesses

Even if you have no website, SEO can still help potential customers see your offline business. You can still get found on Google Maps or various directories if your company has a good description with contact information in them.

It’s an advantage to small businesses who operate without their websites, so take the time today to list your company online before it gets too late!

10. SEO is Forever

 Source: https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close

Since an intelligent SEO strategy will last you a long time, you better focus on optimizing your website. Of course, search engines constantly update and improve their algorithms, but their website’s ranking will last for years.

You might need to adjust it often because of market trends, but once people see how great your site performs in rankings, they’re never going anywhere.

11. SEO Is What Your Competitors Are Doing

Who does not want to be ahead of their competitors? Of course, everyone wants to. So, find out your competitors’ SEO methods to adjust yours accordingly.

Analyze the keywords, links, and domains they use, then compare their strategies with what you’re doing now; this will allow you to be a step ahead of them in terms of competitiveness.

12. SEO Is The Best PR Strategy

We all know the PR way of distributing information about a product, brand, person, or service in the public domain. You can achieve what it takes to attract more attention to your brand through SEO: solid and relevant links and quality content.

13. Link Building SEO

One thing you need to remember when implementing an effective link-building strategy is quality and not quantity. The links that lead to your site remain one of the most sought-after strategies for achieving a high rating. Keeping this in mind, you need to strategize the link-building approach to get on the first page of SERPs.

14. SEO Helps You Understand the Environment of the Web

The World Wide Web is an ever-changing environment that can make the business challenging to stay on top of changes. But staying up to date with SEO, including principal and minor updates in the industry, will always be advantageous for any business trying to succeed online.

15. SEO is the Best Way to Understand the Consumer Voice

SEO is an important marketing tool that provides us with insights into what customers want. SEO data and formats, such as spoken or word content, provide clear signals about customer intent. Moreover, it performs the same in the following way.

• SERP analysis
• search query data
• Analytics data and insights

Also Read: The Ultimate Web Content Writing Checklist for SEO

Summing Up!

If you strive to succeed in today’s digital era, your small business must invest in SEO. Why? From understanding the web environment to marketing strategy, SEO should always be part of any marketer’s arsenal if they hope for success.

Businesses need SEO for various reasons, but the most important is to stay afloat in an increasingly competitive industry.

The point is no matter how great your products or services are, if potential customers can’t see you, they’ll never buy from you, which makes SEO one of the best ways to generate leads online.

Frequently Asked Questions

 Why is SEO important to business?

SEO is essential for any business because it allows them to get found online quickly and, in some instances, organically. The search engine usually sees websites with high rankings as trusted, useful websites, leading to higher click-through rates from their listings on the SERPs.

How can SEO help small businesses?

SEO can help small businesses because it will attract more customers searching for their products or services in Google search engine results pages.

Very often, people consider higher-ranking websites as being more trustworthy and relevant than lower-ranking ones. Moreover, low costs and high traffic with SEO can help small businesses generate more money.

How do businesses use SEO?

Businesses use SEO to optimize their website content to rank highly in search engine results pages, or SERPs. Ranking well for competitive keywords is a great way to increase traffic, leads, conversion rates, and organic search engine rankings.

What is the importance of SEO?

SEO is a process that assists you in increasing your chances of being found online by search engines. It is done by using specific keywords on your website to get higher rankings on organic (unpaid) listings.

SEO makes sure your website has good content on interesting topics, organizing internal links, so they’re relevant to users. The two most popular and highly recommended programs for SEO are SEMrush and Google Keyword Tool.

The post Why is Search Engine Optimization (SEO) Important to a Business? 15 Reasons You Must Read appeared first on Techieapps.