If we talk about the time when employees were monitored manually, it was nearly impossible to get an overall view of productivity and progress, making it very difficult to identify potential problems early on and take remedial action. 

Furthermore, manual tracking of individual performance was highly labor-intensive, time-consuming, and often inaccurate, which made it a costly practicefor companies to adopt. 

Thankfully with the passage of time, advanced technology-based platforms like employee monitoring system have gained momentum and proved to be a cost-effective and efficient way to manage and monitor employee performance which helps businesses to have a complete overview of their workforce in real-time.

These days, the majority of businesses are shifting to employee monitoring software to better manage their workforce and achieve desired results. Not only this but businesses are actually finding these software to be an asset to their business.

But what employee monitoring software actually is? What is the history of employee monitoring software, why these software are on the boom nowadays, and what are the benefits of using such software? 

If you are asking these same questions, then this is the right place for you to get started. In this blog, we will cover everything you need to know about employee monitoring software to help you make an informed decision when selecting the right product for your business.

So without any further ado, let’s get started with the very first topic. 

History Of Employee Monitoring Software

The history of employee monitoring software can be traced back to the early days of computerized recordkeeping. In the late 1960s, IBM and other large companies began using mainframe computers to manage their businesses. At that time, this revolutionary technology helped companies switch from manual monitoring to maintaining records of attendance, leaves, and work in excel, PDF, or doc formats. But still, they required data entry people for the task. Though it was a big switch from paper to computer, still manual labor cost was involved and also manual errors..

As technology continued to evolve, so did the way companies tracked employee performance. In the early 1990s, desktop computers became widespread enough that employers began using software to monitor employees’ work performance. These applications allowed managers to quickly identify issues or problems with employees’ performances. 

Today, employee monitoring software are so advanced that there is no need for data entry people, everything is automatic. With the switch of a button, task monitoring starts, and reports can be generated automatically as per specific requirements.. These software allow managers to keep tabs on employee productivity, communication patterns, and compliance with company policy. By monitoring employees’ performance in real time, employers can quickly identify potential issues and take appropriate action accordingly, helping businesses run more smoothly.

As we are now familiar with the history of Employee Monitoring Software, it is now time to understand what employee monitoring software actually is- 

What Is Employee Monitoring Software?

Employee monitoring software is a computer program that employers use to monitor their employees’ activities while using company-owned devices or connected to the company’s network. 

This type of software can be used to track the time that employees spend working, the websites they visit, the emails they send and receive, and other computer-related activities. Some employee monitoring software also includes features such as screenshot capture, keystroke tracking, and real-time employee activity monitoring.

Employers often use employee monitoring software to ensure employees use company resources effectively and efficiently. It can also be used to identify and prevent unauthorized access to company data, detect cyberbullying or other inappropriate behavior, and improve productivity by identifying bottlenecks or other inefficiencies in the workplace.

With the understanding of employee monitoring software, let’s now look at a different type of employee monitoring software. 

What Are The Different Types Of Employee Monitoring Software?

There are various types of employee monitoring software, each with unique features. Some software providers offer platforms that can monitor employees’ internet activity, while others focus on monitoring employee productivity and performance. 

Some of the most popular types of employee monitoring system include: 

1) Computer & Internet Usage Monitoring

This involves tracking and monitoring an employee’s use of company-owned computers and devices and their internet activity. This can include tracking the websites they visit, the programs they use, and the amount of time they spend on certain tasks.

2) Email & Communication Monitoring

This involves tracking and monitoring an employee’s use of company-owned email accounts and other forms of electronic communication, such as instant messaging or texting.

3) Physical Monitoring

When it comes to physical monitoring, companies will often set up cameras or sensors to track an employee’s movements and activities. This can include tracking their attendance, how long they spend in designated areas to complete their tasks, and how frequently they take breaks, allowing businesses to get a more detailed understanding of their work habits.

4) Employee Productivity Monitoring

This involves tracking the amount of time an employee spends working on their assigned tasks, as well as measuring their level of productivity. This information can be used to help management to improve their workflows, better manage their team, and assess their overall level of performance to have complete insight into their employees’ productivity.

5) Location Monitoring

Companies may also use location monitoring software to track an employee’s whereabouts during and outside work hours. This can include tracking their movements around the company building, on company grounds, or even when they are on the go. Such information can be invaluable for ecommerce businesses concerned with delivering goods and services to customers in a timely manner.

We now have a better understanding of different types of employee monitoring apps that are currently available. Let’s now understand why employee monitoring system is on the boom, why companies are choosing to use these software for monitoring employees, and what are the benefits.

Also Read: 10 Employee Management Apps That Boost Your Company’s Productivity

Why Is Employee Monitoring Software On The Boom Nowadays? 

If we talk about the past few years alone, we can easily say that employee monitoring software is on a booming trend. There are several reasons for this.

One reason is that it can help businesses improve productivity and efficiency. By tracking how employees spend their time, employers can identify areas where they may be able to streamline processes or eliminate unnecessary tasks. This can help increase productivity and improve the organization’s overall performance.

Another reason for the increased use of employee monitoring system is the rise of remote work. With many employees working from home or other remote locations, it can be more challenging for employers to ensure they meet their performance expectations. Employee monitoring software can help employers track the progress of remote workers and ensure that they are meeting their goals.

Finally, employee monitoring system can help employers ensure compliance with various laws and regulations, such as those related to data privacy and security. 

By tracking employee activity, employers can ensure that they are not engaging in behaviors that could put the company at risk.

Overall, employee monitoring system has become more popular in recent years due to the various perks it can provide to businesses, including increased productivity, better performance, and compliance with laws and regulations.

Also Read: Killer Tips: What Should You Focus To Manage Remote Teams

Why Do Companies Monitor Their Employees With Employee Monitoring Software?

Monitoring employees is one of the oldest and most fundamental practices in business. It allows companies to keep track of their workers’ performance and ensure that they adhere to company policies. 

Monitoring also allows companies to identify potential problems early on, and to address them before they become bigger issues. There are several reasons why companies monitor their employees. Some common reasons include the following:

1) Ensuring Compliance With Laws, Regulations, And Company Policies

Companies may monitor their employees to follow relevant laws, regulations, and company policies. This could include monitoring email and internet usage to ensure that employees are not engaging in inappropriate or illegal activities.

2) Improving Productivity

Another reason that companies monitor their employees is to improve their productivity. By monitoring employees’ performance, companies can identify areas they need to work on further and help them improve their skills. This could include providing feedback and training to help employees improve their work speed, accuracy, productivity, and efficiency.

3) Detecting Problems Early

Employee monitoring also helps companies detect problems early on. Companies can identify potential issues such as absenteeism, low productivity, or misconduct by monitoring employee behavior. This allows them to address them before they become bigger problems and disrupt the team’s workflow.

4) Getting Insights & Reports

Besides monitoring employees’ behavior, companies also use employee monitoring system to get insights and reports. This could include monitoring employee communication, performance, and efficiency. This information can then be used to improve company operations and strategies.

5) Making Informed Decisions

Employee monitoring also allows companies to make informed decisions. By getting an overview of the team’s performance, companies can understand which areas need improvement and make changes accordingly, which helps businesses to operate more effectively to enhance their overall performance.

These are just some reasons companies monitor employees with employee monitoring software. It is a vital part of running a successful business and allows companies to achieve their goals efficiently and effectively.

Also check here: Best Work From Home Monitoring Software

Benefits Of Employee Screen Monitoring Software

1. Improved Productivity: By monitoring employee activity, organizations can identify patterns of inactivity or inefficient work habits and take steps to address them.

2. Enhanced Security: Employee monitoring software can help prevent data breaches and other security incidents by alerting managers to suspicious activity.

3. Better Communication: Some employee monitoring tools include features for tracking and managing employee communication, which can help improve collaboration and transparency within an organization.

4. Reduced Costs: By improving productivity and reducing security risks, employee monitoring software can help businesses to save money.

5. Increased Transparency:  Managers can have better visibility into employee activities and performance to make informed decisions, leading to increased trust and cooperation among team members.

Congratulations, you have learned much about Employee Screen Monitoring Software to get started, but that’s not all. Next, we will discuss how to choose the right software for your business.

Also Read: 6 Best Time Tracking Software And App: How To Increase Employees’ Productivity?

Factors To Consider While Choosing Employee Screen Monitoring Software?

Employee screen monitoring software can play a big role in improving organizational productivity and morale. However, before choosing a software, it is important to consider a few factors that will ensure it is used in a way that is beneficial for employees, employers, and the organization as a whole.

1) Compatibility With Your Existing Systems

Ensure the chosen employee monitoring software is compatible with your existing systems and can be easily integrated.

2) Cost

Various employee monitoring software products are available, with different costs and features. It is important to compare costs and features to find the best option for your needs.

3) Features

Determine the most important needs of your organization and ensure that the chosen employee monitoring software offers features catering to those needs. Some common features include time tracking, productivity & activity monitoring, and communication monitoring.

4) Privacy

Ensure that the employee monitoring software respects employee privacy and complies with relevant laws and regulations.

5) User-Friendliness

Consider whether the employee monitoring software is easy for your employees to use and understand, or if it will require technical knowledge to operate.

6) Support

Look for employee monitoring software that offers good customer support if you have any questions or issues. This allows you to clear your queries and continue your workflow flawlessly.

7) Scalability

Consider how scalable the employee monitoring software is. If you plan to use the software for a large number of employees, ensure it can handle large volumes of data.

8) Customization

Look for employee monitoring software that allows you to customize settings and features to meet your organization’s specific needs.

9) Security

Ensure the employee monitoring app you invest in is secure. Make sure the software has been configured to protect your data and user interactions for maximum security

10) Powerful Reporting

 Make sure that the chosen system offers powerful reporting on different fronts like time & attendance reports, task reports, and productivity & activity reports, etc. These reports would help you make data-driven informed decisions to boost your business. 

As we have come to the end of this informative blog, it is time to explore the best employee monitoring software that you can opt for without any hitches. 

Workstatus vs. Timedoctor vs. ActiveTrak: 3 Best Employee Monitoring Software To Choose From 

It can be a very important tool for businesses of all sizes. By monitoring employee behavior and activity, companies can ensure that their employees are performing at their best possible levels.

There are various  options available on the market, so it is important to choose the right one for your business. Here are three of the best employee monitoring software available:

1. Workstatus

Workstatus is a comprehensive employee monitoring & management tool, backed by powerful workforce analytics. It tracks time spent on tasks, productivity levels, employee activity, performance trends, and internet usage. It also includes features such as selfie validation, GPS tracking, geofencing, and much more, making it a great choice for businesses of all sizes. Start free 7 days trial today, to explore all the features

2. Timedoctor

This software offers a wide range of features to help businesses monitor employee time, including hour tracking, break monitoring, and online reporting. Additionally, it offers customizable reports and notifications to keep managers up-to-date on employee performance with minimal effort.

3. ActivTrak

ActivTrak is a more affordable option and offers limited features compared togther two options on this list. However, it offers simple and easy-to-use tools for tracking time, attendance, and task completion, making it perfect for businesses with fewer employees and limited resources.

Also Read: The Ultimate Employee Management Software Showdown: Hubstaff vs Workstatus vs Insightful vs Timedoctor

Conclusion

Companies have long been aware of the need to monitor their employees. Employee monitoring software is one way that they can do this easily & efficiently. It allows employers to track employee activities, diagnose problems early, establish rules and regulations, and create a positive work environment that leads to efficient employee performance.

That’s all for today. 

We hope you enjoyed reading this blog. If you did, then please share it on your favorite social media platform. 

If you have any questions or feedback, please let us know in the comments below. We would love to hear from you.

Thank You !!

FAQs

Ques 1- Can I Keep Track Of Remote Employees With Employee Monitoring Software? 

Ans 1- Employee monitoring software can be used to track the activities and productivity of remote employees. These software can monitor things like the websites visited, time spent on tasks, and keystrokes by the employee. 

Some employee monitoring apps also includes features like screen recording and screenshot capture, which can monitor the employee’s work and ensure that they are completing their tasks as expected. It is highly useful for ensuring that remote employees are working effectively and efficiently. 

It also helps to prevent data breaches and other security issues as it allows employers to set rules for their remote workforce and provide automated alerts when employees break those rules or engage in activities that could compromise company information, making it an invaluable tool for businesses with remote employees.

Ques 2-How Does The Employee Monitoring Software Work?

Ans 2- Employee monitoring software is a computer program that helps employers keep track of their employees’ whereabouts, activities, and communications. It is often used in workplaces where safety or security are concerns. 

Here are seven steps that outline the general process of how employee monitoring software works:

1. Installation: The employee monitoring software is installed on the employee’s device, either by the employees or by the employer.
2. Configuration: The employee monitoring tool is configured to track and monitor specific activities, such as keystrokes, internet usage, and communication. The employer may set specific rules and policies for what activities should be monitored and how the data should be used.
3. Data collection: The employee monitoring software begins to track and collect data on the employees’ activities. This data is typically stored on a remote server or cloud-based storage system.
4. Data analysis: The collected data is analyzed by the employee monitoring software or a team of administrators and can be used to evaluate employee productivity and identify inappropriate or unauthorized activities.
5. Reporting: The employee monitoring tool generates reports based on the analyzed data. These reports may be provided to the employer or a team of administrators responsible for employee performance to make necessary adjustments for enhancing employee performance.
6. Feedback: The employer or administrators can use the reports generated by the employee monitoring software to provide feedback to the employees on their performance. This feedback can be used to help employees improve their productivity or address any inappropriate or unauthorized activities.
7. Ongoing monitoring: The employee monitoring system continues to track and collect data on employee activities, and the data analysis and reporting process is repeated regularly. This allows the employer to monitor employee performance and identify any changes in behavior over time to make informed decisions for the betterment of the company.

Ques 3- How To Implement Employee Monitoring System In The Workplace?

Ans 3- Employee monitoring system is a great tool for increasing productivity, reducing errors, and providing valuable insight into employees’ performance. Implementing an effective employee monitoring program can be challenging, but it can yield excellent results when done properly. 

Here are a few key steps that employers should follow when implementing employee monitoring software in the workplace:

1. Determine the purpose and need for employee monitoring: Employers should carefully consider their reasons for implementing employee monitoring software and ensure that it aligns with their business goals and objectives. It’s important to be transparent about the purpose of the software and to communicate this clearly to employees.
2. Develop a clear policy on employee monitoring: Employers should develop a clear policy that outlines the types of activities that will be monitored, how the data will be used, and any limitations on the use of the data. The policy should be communicated to employees and included in the employee handbook.
3. Obtain employee consent: In most cases, employers will need to obtain the consent of their employees before installing employee monitoring software on their devices. This can be done through a written agreement or through an opt-in process.
4. Choose the right employee monitoring software: Employers should carefully research and evaluate different options to ensure they choose software that meets their needs and aligns with their business goals.
5. Install and configure the software: Once the employee monitoring app has been chosen, it should be installed and configured on the employees’ devices. Employers should ensure that the software is properly configured to track and monitor the activities relevant to their business needs.
6. Communicate the implementation of the software: Employers should communicate to employees that the employee monitoring app has been implemented and explain the purpose of the software and any policies that are in place related to its use.
7. Monitor employee activities and provide feedback: Once the employee monitoring system is in place, employers can use the data collected to monitor employee activities and provide feedback on their performance. This can include providing performance reviews and tips on improving their productivity which will lead the business to higher growth.

Ques 4- Is Employee Monitoring App Legal To Use?

Ans 4- Yes, employee monitoring app is generally considered legal as long as it is used in accordance with relevant privacy laws and employment laws. 

In many jurisdictions, employers are allowed to monitor their employees’ activities while they are using company-owned devices as long as the employees are made aware of the monitoring and have provided their consent. However, there are some limitations to the use of employee monitoring software. 

For example, many privacy laws regulate the collection, use, and disclosure of personal information, and employers may be required to obtain the consent of their employees before collecting and using certain types of data. 

In addition, employment laws may limit the types of activities that can be monitored and how the data collected can be used.

It’s important for employers to be familiar with the relevant laws and regulations in their jurisdiction and to ensure that their use of employee monitoring system complies with these laws. Employers should also be transparent with their employees about the use of the software and obtain their employees’ consent before installing it on their devices.

Also Read: Growth Strategy Checklist 

Remote Hiring Statistics

Importance of Employee Monitoring

What is Geofencing

Self-Management Tips

The post Employee Monitoring Software: Everything You Need To Know appeared first on Techieapps.

Is onboarding new employees a difficult task? What are the best ways to do remote onboard? Here are creative ways to onboard new employees!!

The entire world is in the grip of COVID-19. It has hit a human life and businesses harder. So, organizations are adopting remote work culture to overcome various challenges.

Such challenges include health risks, financial risks, working remotely risks, hiring and welcoming risks, and much more, etc. According to the survey

Among all those risks, remote work and onboarding new employees require way more concentration than others. Indeed, even companies with solid onboarding measures are struggling because of the pandemic situation. The change from face-to-face to virtual process, making it harder for both employers and employees to come at it the right way.

HR experts are in a dilemma whether they’re giving new employees all that they need or their processes and instructions are sufficient for the new employees? Countering all those dilemmas and questions of the HR team going through, I have answered them in this blog. Let’s start with –

Is Remote Onboarding Similar to the Physical Onboarding Process?

What is Onboarding?

Onboarding is an official process of recruiting employees for an organization. It holds up all procedures for introducing new employees to the administration and the rest of the team. It includes various factors and is termed a new employee checklist:

• Conversations with HR
• Meeting with Direct, Managers, Reporting Head
• Team involvement
• Ready desk and equipment
• Introducing with company’s policies and practice
• Introduction to technologies, tasks, and communication apps.

In a survey it has found, 45 percent of new hires fail within two years. The main reason for the failure is inaccurate job fit, company culture, or neglecting to plan and execute a strategic onboarding process?

The onboarding is not a one-day process or does not end up in the first week. It is a continuous process to make sure that the new employees are comfortable with the working environment. Therefore, it is divided into four phases:

1. Pre- onboarding,
2. Orientation,
3. First Agreement
4. Ongoing Support

Also Read: How to Do Employee Monitoring and its Advantages and Disadvantages?

How is Remote Onboarding Different from Physical

Onboarding?

The only difference between physical and remote onboarding is that in remote we welcome and connect new employees virtually. We make use of technology and tools to meet all the aspects of onboarding processes. There are some amazing tools used for Remote Employee Onboarding:

• Slack
• ProProfs Knowledge Base
• Zenefits
• Scoro
• Gusto
• Asana

Check: Employee Monitoring Software

Tips to Onboard New Employees Remotely

Do you have any idea how to improve employee retention and productivity of new employees?

Fact says, 82% of employee retention and 70% productivity of a new hire get improved if an organization has a strong onboarding process. This means a good onboarding process can keep you away from losing new employees before they actually get settled in. Here are some amazing tips to make your remote onboarding process stronger.

1. Start with a pre-onboarding process

It might sound easy, but from a remote employer’s view, it is tougher than ever before. In a survey, it was found there are nearly 54 activities to complete while onboarding new employees. These activities are helpful in building up trust for remote team achievement. You should have a pre-sample onboarding plan for new employees. Prepare new employees’ checklists before you are willing to go. There are few pre-onboarding processes you must be ready with for remote onboarding:

• Relationship-building and companion networking are crucial to each of us, so connect efficiently using phone call, or video call right away.
• Communicate all the legal factors such as offers and contracts before your new remote employee is a convenient start.
• Let them learn the necessary skills and tasks connected to their jobs.
• Send emails consisting of contracts and forms and collect all digital signatures down as soon as possible.
• Send them a welcome email.

Check: On-premise Employee Monitoring Software

2. Share significant documents and information using digital tools

Make digital adaptations of the basic employees’ records. You may share with new recruits on their first day, including worker handbooks, arrangements, reports with frameworks that your organization operates, culture decks, or fundamental vision your company pursues.

Having these assets can enable your new recruit to all the more likely to understand the organization and what is expected from them as workers. It can likewise help establish a framework for fitting in with the fellow office colleagues.

You can make onboarding videos, PPT of each document that describe the clear picture of commitment. These videos should be explainers on what every shared document is all about.

This way you may get more close to your recently recruited employee. At the point when they’re ready to get introduced with your group and your business, they can feel more associated with the work they’re doing.

3. Schedule a virtual meeting with head officers and teammates

Inviting a new person to the group is a major occasion for the entire organization. While working remotely, you have a choice to use online tools to make the process more effective. Such tools include meeting scheduling applications, and video conferencing tools. These are overly used remotely to ensure the significant onboarding gatherings happen essentially.

In any case, more importantly, keep the conferences, and meetings more appealing and engaging. Maintain your first impression as a long term impression of your organization. This way, you can create a strong remote onboarding process. It is considered an ideal approach to begin.

So, ask your office colleagues to present themselves so that new individuals get to learn the names and faces of who all others are working with them.

• Deliver complete information about the organization: its story, strategic objectives, what are their goals. Where do they stand? What are their future goals? and more.
• How all office activity actually functions: the procedure, work processes, individuals, and cycles; how the task is distributed, how they perform where they fit in.
• The group meetings help the new workers to know whom they can approach with questions and concerns.

Read more: Employee Scheduling Software for Agencies

4. Provide training on tools and processes

Onboarding can be overpowering, so it’s imperative to give your new worker space during their initial scarcely few weeks just to handle everything.

To begin with, give access to everything your new employees need. Provide the training and brief introductions for each tool your company is using. And also side by side ask for feedback on whether they are getting it or not.

An introduction to each tool and documentation is important. New workers want to know the purpose of distinct communication channels. So make sure to introduce them as early as possible.

5. Provide all necessary equipment

Your new hire needs to have the appropriate equipment to begin their job. So ask your new employees whether they have a system or not. If not make sure to provide them with a laptop, desktop, keyboard, mouse, cables, and other equipment. Keep a checklist available with you, so that you don’t skip anything.

Additionally, give them intensive guidelines on what applications they should download, what devices they should require utilizing, and how they can gain proficiency with everyone. Make their email or other significant business accounts and ensure they’re running appropriately before the recently recruited employee needs them.

At long last, try to add them to any email chains, or other correspondence channels so they never miss a significant message.

Also Read:  Cybersecurity Tips for Remotely Working Employees

Final words

The remote onboarding process does not end up in a week. There are tons of things you can do here – besides the working hours, you can arrange games, quizzes, and snacks to keep your new employees engaged enough. For meaningful interaction come up with creative ideas to perform different activities.

To assist them with feeling welcome and to guarantee they’re getting the greater part of their onboarding experience, you need to build up a customized onboarding plan for each fresh recruit. Keep in mind, if an onboarding program hampers the employee’s capacity to play out their activity, it will probably cause pressure, tension, and self-question. That is a surefire formula for early turnover.

Frequently Asked Questions

Q1- What is onboarding?

A1- Onboarding is the introductory process of entertaining new employees to management and the rest of the team. It includes 4 phases :

• Pre- onboarding,
• Orientation,
• First Agreement
• Ongoing Support

Q2- Why do organizations need strong onboarding strategies?

A2- Onboarding is among the most powerful factors with regard to employee experience. Organizations that have compelling onboarding measures set up accomplish 2.5 times better revenue growth and 1.9 times the net revenue as compared to organizations with poor onboarding strategies.

Know more: How to Use Timesheet Reports For Superior Project Results

Q3- Is there any difference in remote and physical onboarding?

A3- There are no particular changes in the remote and physical onboarding process. The only difference is that we welcome new employees virtually using digital tools. Some of the popular remote onboarding tools are as follow:

• ProProfs Knowledge Base
• Zenefits
• Scoro
• Gusto
• Asana

Q4- What are the 4 phases of onboarding?

A4- An effective onboarding process carries 4 different phases.

• Pre- onboarding
• Orientation
• First Agreement
• Ongoing Support

Q5- How to onboard new employees remotely?

A5- In order to have a successful remote onboarding process, companies should consider these creative ways to onboard new employees:

• Send a welcoming email to all new employees.
• Share videos & PPT to new employees to know the rules and regulations of your company.
• Online training: Ask seniors to provide online training to your new employees.
• Use Skype, Zoom for the group meetings.

The post How to Onboard New Employees Remotely After Hiring? 5 Useful Tips appeared first on Techieapps.

There are tons of people who are hunting on how to start a business. But they are confused about picking the right one for them. Most of them pull themselves back because of wrong assumptions. They think starting a new business requires an investment of thousands and thousands of bucks.

But, let me tell you, this is a completely false assumption. Yes, you heard it right! You can start it with small profitable business ideas, where investment is less, but revenue is high.

This blog is all about how to start your own business. And, the different business ideas that you can put into place today to become your own boss and to live that entrepreneur life.

Here are 20 Small yet A Million Dollar Business Ideas

Let’s get started with Online small business ideas-

Online Business Ideas

1. Dropshipping

Dropshipping is a trending small business idea that can support you in earning a good sort of money with no investment. If you are dreaming to sell products online but have limited resources, then you can consider dropshipping.

This business model has inspired a lot of entrepreneurs to start with it because it is easily manageable. Dropshipping gives you the opportunity to quickly test different business ideas with limited downside. So you can easily choose in-demand products and sell in the market.

2. Online Tutor

Due to the digital transformation, the demand for online tutors is increasing steadily. The online tutoring business is replacing the traditional form of tuition. There is always someone out there who is ready to pay for online courses.

Because of this COVID-19 outbreak, there are approx 1.7 billion students who are enrolling themselves in online courses. It is said, in the coming time by 2023; the online tutor business could generate USD 7.37 billion.

If you think you have a solid hold on a particular subject or you’re interested in something, tutoring is the next million dollar business idea for you. You can make a lot of money if you really like kids and make them learn something.

Math teachers are in high demand because kids struggle in math. If you’re good in a language, you could offer tutoring services for a particular language.

Although, if you’re good at chemistry or biology, you can charge a nice amount of money for an hour.  If you’re in a town that has a university or a school, put posters up and advertise your tutoring services.

Read more: How To Introduce Time Tracking System To Your Team?

3. Affiliate Marketing

Affiliate Marketing is an easy business model that can generate good source income at less investment. Here you will get commissions just for promoting the products of other people. Amazon is the most popular and most used affiliate marketing platform. However, there are other platforms too that offer the same service. So create your account on these platforms and start earning instantly.

4. Acknowledge your existing skills and do freelance.

From building a website to an app to a graphic designer or content writer, you can start working as a freelancer. These home-based business ideas are in high demand right now. With any of the technical skillsets, start working on the project.

Use a platform like Upwork, or Fiverr to start a freelance business.  If you believe in your skills, freelance jobs are a tremendous way to build a successful business.

Whatever your skills, such platforms have various categories like software development, personal training,  fashion designer, videographer, interior design, dietician, and much more. If you have a skill, you can surely provide a service to someone who is actually looking for those skills.  Utilizing your own skills and putting it together is a million dollar idea for the business.

Also, it is one of the most profitable businesses to start because it cost nothing to start.  It requires only one thing which is your time. So you can make a precisely good amount of profit, just using a platform like Upwork or going out pitching clients.

5. Create and sell your own products online

These are the most straightforward business ideas that you can go forward with. You can create anything and sell it online like- ebooks, courses, beauty products, clothing, graphic design, logos, and so on.

Don’t copy anybody else’s ideas. But you can definitely research to look for some inspiration, then think of new business ideas for yourself.

Read more: On-Premise or SaaS: Which is Better for Your Business?

6. Social media management

Another business idea that is literally in high demand is social media marketing. Nowadays, it’s really important for businesses to be online on Facebook, Instagram, and YouTube.

If you have a business that is not online,  it is easy to fall behind because you don’t have that free engagement and free advertising. But there are a lot of people that still don’t know how to work on social media.

There is a lot of analytics to understand and a lot of stuff like content creation that people just don’t really know. So if you’re really good at social media managing and creating content for Instagram and YouTube.

You can take on your own clients, and if you like social media, it’s really awesome. Because you get to do something that you love and paid for posting on Social Media.

Food Services & Hospitality Business Ideas

7. Catering Business

Nowadays, the catering business has a great scope for profitable earnings. For this, all you need is cooking skills, determination, and grace to present your dish. If you enjoy cooking then you can turn your passion into a home-based catering business.

You can start this million dollar business idea with a small investment. Take orders for the small gatherings and parties in our early stage. After some days when your business is set, you can go to big parties.

8. Event Planning

According to research, it has found, the event planning industry will continue to raise revenue. Event planning is another incredible business idea. Throwing big parties like weddings requires a lot of work, and that’s why people don’t like to do it themselves.

They like to hire somebody to do that for a job. So if you’re somebody who really likes all of that organization and planning events. You should definitely go for event planning, especially weddings.

Because we all know, weddings are something that holds lots of responsibility. It is really stressful for a single person to handle all stuff together. So, people don’t want to spoil their special day; they just want to enjoy the day.  That is why wedding planners are always in high demand.

9. Owning a baking business

Owning a baking business and making custom cakes is certainly a great business idea. You can sell your cupcakes and cakes in the market.

There are so many people who love baking. If you are among the same, you can make your passion a business.

Start baking and taking custom orders so people would call you if they had an event coming up. You can make different sweets for them like cookies, brownies, cakes, etc. With this, you can start earning a good amount of money on it.

Most importantly, this business gives you the ability to work from home.  So if baking is something that you love, try designing your own custom cake business.

Check: GPS Tracking Software

10. Start a hotel business

One of the common areas of hospitality is a hotel. is. Individuals consistently look for a place when they are away from home. So, starting a hotel business is a great approach to earning wealth. Adding breakfast to your contributions may assist you with getting incessant support since it is on record that individuals lean toward lodgings that offer dinners more than ones that don’t.

This business is capital escalated, so you need to get ready for it. You can similarly avoid the problems of building a major lodging. Simply start with a small and manageable area to stay.

11. Become a tour guide

If you think, you are a local area expert, then you can become a tour guide.  This business is more profitable when you live in a place where tourist frequently visits. You can earn money simply by guiding the tourist about the culture, history, and contemporary heritage.

Personal Services Business Ideas

12. Coaching business

People make so much money when it comes to coaching.  Having your own coaching business can really create massive income for some people. So these are like special events.

In a coaching business, you’re totally in control of your own schedule.  Here, you can select clients’ of your own choice. You can work from anywhere in the world by doing Skype calls or calls over the phone.

Coaching is just a really great way to connect with other people in other people to go for their dreams and their goals and give advice if that’s something that you like to do.

So there are different coaching programs online. If you are actually helping people, then coaching is a really easy and a million dollar business idea to start for you.

Check: Workforce Management Software

13. Professional organizer

Nowadays, people are hiring somebody to come into their house and organize the whole thing. If you’re somebody who’s a neat freak and really loves to organize, this business idea is perfect for you.

The organizers usually charge a daily rate of coming into somebody’s house.  Their job is just to teach them different tips on how to organize their space.

Everybody is talking about organizing. Lately, I think it’s really great to start an organizing business because you might have a lot of clients.

14. Open a daycare or childcare centre

If you love kids, you could open up a daycare or a childcare center.  Here for this business idea, you need to have a license to run your own daycare.

Suppose you find yourself attached to kids and find childhood development an easy task. Open your own daycare center where you can spend time with kids, and side-by-earn extra income turning it into a million dollar business idea.

Here, you have to spend time with your kids and do something that you love.  There are people out there that have turned their homes into daycares.

For this, you don’t need to capture a particular space. You can easily allow kids into your residences during the day. Most likely, when those kids’ parents are at work. So it’s really good because you can work from your own home.

This is you get the freedom to stay at home with your kids and also take care of your clients’ kids.

15. Cleaning business

Cleaning Business is a really great way to make some extra money. Do know some people charge like 15 thousand a month to clean. And you can make more money if you are living in a big city.

The demand is high in the big city because people are so busy in their office work. They merely forget to spend time cleaning their space. So that’s where you can jump in, do some cleaning for a certain price and then make some money.

Read more: Growth Strategy Checklist

16. Dry-Cleaning Pickup & Delivery

The demand for dry-cleaning pickup services is high in the big city. You can try on this small business idea to earn extra income. As people are living busy life, sometimes they forget to reach out to their local dry cleaner. So, if you provide pickup and drop-off of clean clothes to client residents. They definitely find it convenient and follow your service.

Healthcare Business Idea

17. Medical courier service

Medical courier service is an easy business to start. People who have their vehicle can start this business with less investment. In this, you may deliver equipment, lab specimens, prescription drugs, documents or even organs.

18. Develop a healthcare App

Developing a holistic healthcare mobile app could be your next million dollar business idea. The mobility solutions in the healthcare market give you a great opportunity to earn money. The demand for mHealth apps is increasing day-by-day. Most of the pharmaceutical giants or small doctors’ clinics are adopting mHealth apps for various medical processes.

Check:

19. Start a Website Carrying Health Information

If you are searching for how to start your own business and gain massive profits. You can start building a high-performance healthcare website. With the growing curiosity of living a healthy life, individuals are looking out for quick tips to stay healthy.

People are also curious to know which medicine they can use for which disease. So, you can create a website that contains such content. You can deliver content in various form such as blogs, infographics, videos, tutorials, etc.

Check: Home health care time tracking Software

20. Nutritional or dietary business

With the increasing number of diseases, people are becoming more nutritious freaks. Most of people are looking for a nutrition clinic to keep themselves healthy.

Nutritionists have a significant task to carry out, regardless of whether it is in weight reduction or infection prevention. A nutritionist or dietician encourages people to oversee their intake of food.

They help them understand the impacts of various foods on their health.  So getting into the nutritional or dietary business can give you massive income.

Conclusion

I hope this list of business ideas resembles and benefits you. You can start a business, but put some effort and creativity to make it a million dollar business idea. You need to trust yourself to generate value. Although, I talk about such business ideas that you can start really with fewer bucks.

Also Read:

How to Onboard New Employees Remotely After Hiring?

Best Task Manager Apps for Android

5 of the Rarest and Most Sought After Vintage Computers

7 Great Apps for Sharing Media

The post Your Next Million Dollar Business Idea | 20 Amazing Plans appeared first on Techieapps.

Do enterprises need employee monitoring in the workplace? How should the enterprise deal with the Pros and Cons of Employee Monitoring?

If you are enquiring about any of these questions, and are curious to know the ins and out of employee monitoring ethics, then you have come to the right place. Herein I have discussed everything you need to know about employee monitoring.

In a survey by Gartner, 22% of organizations worldwide have found monitoring their employees using employee-movement data, 17% with work-computer-usage data, and 16% are using Microsoft Outlook- or calendar-usage data.

This shows how organizations are opting in different ways to look after their employees. So, firstly let me give you a brief knowledge on what actually is employee monitoring.

What is Employee Monitoring?

Employee monitoring is basically a path chosen by employers to watch and track the work performance of each employee. The main motto is to gather information on how their employees are performing in a corporate culture, remote work culture, or even outside of the office.

Once someone is in business, whether it’s small, medium, or large, they look for growth in the business. This can only be possible if they have two-way communications.

Here, with the words ‘ two-way communication’, I mean, both the employer and employee have to work together for the company’s betterment. It might take time to do so, but employee monitoring can be a gift for some companies. It can help both employers and employees in different ways.

From the viewpoint of the employer, they can figure out :

• How are the employees executing their job?
• Are they fully capable of performing their job?
• Do they need any type of training?
• How productive are my employees?
• Have I hired under-performing employees?

In the viewpoint of employees, then can figure out:

• How much time did it take to complete a project?
• The insight helps to identify the weak point.

80% of enterprises are now monitoring employees via e-mail, internet, or phone. With these activities, they want to figure out when they hire workers for a company, are they really deserving? The answer to this question is monitoring the performance.

They need to think slightly outside-the-box to ensure that the employee is getting their work done on time. Employee monitoring software helps in performing supervision, training, and support for their staff better performance.

Now after knowing what it means? You might be thinking about how to do so?

What Steps Enterprises Should Adopt For Employee Monitoring?

There are several ways a company can start monitoring their employees’ habits and activities. However, selecting the right option and getting the most out of it is challenging. So, to make your work easy, I have listed down different types of employee monitoring tricks, any business owners can implement in their corporate culture.

Different Ways To Conduct Employee Monitoring

1. Clock-in/clock-out Systems

From a business perspective, each company needs an effective system to measure the time and attendance of its employees. But some of them are confused about what system would work better for tracking the time.

Well, we are living in a technology-oriented world, where keeping a record of staff attendance is easy. So, either you can choose a biometric time clock system or go for the time tracking Software. These both are exponentially working excellent for accessing who the employee is present on the day, their clocking in, and out.

Check: Top Clock-In And Out Apps

2. Call Monitoring or Recording

The word ‘call monitoring’ itself clears it is a way of listening to calls. However, this act is important in the work culture. This helps to manage call quality and keep the recording of important information discussed in the meeting with clients.

This question is even more difficult to answer whether it is good to carry call recordings at the workplace.

Well! At some instant, it is beneficial, as it provides support in training, legal response, and even keeps you away from unwanted acts. But on the other hand, your staff may find their privacy is violated.

However, recording calls consist of a legal risk. So, while recording calls, you need to get the approval of the individual before you do so. Prefer to obey all the legal rules and policies while acting as a call recording method.

3. Computer Monitoring

In this digital era, computers are the blessing each work environment must need. Organizations are using it to perform various activities and to store important information.

So, taking security measures to protect that information is of utmost importance because a single mistake can ultimately affect business operations and integrity.

Computer monitoring is a perfect way to know what your employees are doing in the workplace. Business owners want to make sure they’re paying employees for an honest day’s work.

They can monitor their work through computer usage. Even you can get to know the employees are not misusing or leaking important information.

Know more: Remote jobs analysis statistics

4. Utilizing Cameras in the Workplace

Many organizations include video cameras in the workplace for overall security in the business. There are many benefits of monitoring employees using cameras like:

• A business aid camera to prevent crimes and break-ins.
• It can act as a safeguard for the company.
• Employees are safe and secure by violence or theft.
• You can monitor each visitor in the office.

5. Using Employee Monitoring Software

Employee monitoring software adds value to the working culture. It helps employers to analyze the working hours of their staff and monitor whether they are not spending hours watching videos and trolling social media, or, having any malicious behavior.

This way, they are not only improving the security of one’s business but also with these, can easily distribute the workload. Business owners must use software for evaluating productivity, tracking activity, and providing security. Such apps can track websites and can do screen captures and much more.

Different industries that can use employee monitoring software are Advertising agencies, Software developers, Designers, Attorney, Accountants, Consultants,  Architects, and engineers.

Also check here: Best Work From Home Monitoring Software

Let’s Take a Look at Some of the Pros and Cons of Employee Monitoring

Employee Monitoring: Pros

• Monitoring can lead to quality control and customer satisfaction.
• It can keep your employees active and aware, as known that they’re being supervised so that they will become more conscious of their behavior.
• Helps to keep track of Internet usage, computer usage, phone usage, etc.
• By analyzing the efficiency of each employee, it can become easy to distribute the workload.
• Those employees who are monitored ultimately reduce the waste of working hours.
• Helps in dealing with problems, like harassment.
• Continuous watch on who is coming to the office, hence easy disclosure of the thefts.
• Employees can improve their performance after reviewing the mistakes.
• Easily identification of staff who needs extra training or coaching.
• It allows employees to be attentive at their workplace.
• Helps to get track of hours worked on a specific task, which can increase accuracy for invoicing.

Employee Monitoring: Cons

• Monitoring may tend to increase the stress levels of employees and might build feelings of mistrust and dissatisfaction.
• One of the most significant disadvantages of monitoring employees it may make them feel their privacy is violated.
• Sometimes monitoring can be a reason for the decrease in workers’ confidence and productivity.
• Interference in personal aspects can decrease the involvement of workers in their job
• The use of cameras in the workplace might pressure workers to behave differently.
• Crossing limits while monitoring can irritate workers to perform their job.

Read more: Time Management Matrix

Conclusion

Although, I have discussed the main point of the pros and cons of employee monitoring in this blog post. Hope this has helped you in maintaining productivity and lowering the mistake.

Moreover, supervising employees’ activities is a tough one. But with the advancement in technology, it has become easy to execute employee monitoring in the workplace and at home. And most importantly, in this COVID-19 outbreak, employee monitoring software is helping companies to monitor their remote employees.

Frequently Asked Questions

Q1- What is employee monitoring?

A1- Employee monitoring is a way of keeping a track record of worker activity while in the working environment. This practice helps the employers to gather information such as what their employees are accessing on the corporate system, attendance, time tracking, or how they are speaking to the clients inside/outside of the workplace.

Q2- Why it is important to monitor employees’ performance?

A2- When employees know that the administration is monitoring their performance and behavior, they will ultimately become more active in their work. This tends to improve the overall productivity of the business.

Q3- Why should enterprises opt for employee monitoring?

A3- Enterprise should opt for employee monitoring for the following reasons:

• Improve productivity
• Intelligent investment
• Reduce the misbehaving actions
• Reduce business risk
• Enhance compliance reporting and auditing
• Payroll processes are more efficient by tracking attendance and work hours.

Check: Workstatus vs. Clockify vs. Toggl

Q4- What are the challenges enterprises are facing during employee monitoring?

A4- Enterprises are dealing with various challenges while including employee monitoring at the workplace.

• Installing and learning new technology
• Maintaining the employees monitoring ethics
• Fulfill the new expectations of employees
• Building trust and faith in the company.
• Ensuring that the workers are not accessing unproductive sites and apps during their work time.

Q5- How can I monitor employee productivity?

A5- The best way to monitor employee productivity are listed below:

• Adopting employee activity tracking programs
• Call monitoring
• Computer monitoring
• Time tracking
• Adopting Project Management Technology

Few hand Picked articles for you

Time Management Tools for Increased Productivity

Tips To Manage Your Healthcare Workforce

How to Onboard New Employees Remotely After Hiring?

The post What is Employee Monitoring? Types, Steps & Its Pros and Cons appeared first on Techieapps.

Research, in particular, is one of the most important steps in starting a business. It equips you with the knowledge you need to run your startup efficiently. Often, entrepreneurs do heavy research on the market, so they can get a solid grasp on their respective fields. So, in this article, we’ll be citing four crucial market factors and how you can research them.

4 Market Factors You Should Monitor for Startup’s Success

1. Geographic Market

To sell a product, you need to know where your buyers are, so geographical segmentation comes in handy. In this research method, you pinpoint where to market your product based on data from specific areas. These areas of research could span entire countries or be limited to small towns. Here’s a simple example: Let’s say you sell heated gloves globally. Your geographic research should point you towards colder countries in Europe or North America. Selling your product in tropical regions just isn’t practical nor profitable.

The best way to gather geographic market data is to access datasets. Index Mundi is one such resource. The site contains data and statistics about every continent, including details such as a country’s population, geography, and land use. It even allows you to compare certain countries and their data.

2. Demographic Market

You also need to look into the niche you’re selling to. By researching your current demographic, you’ll be able to create profiles of your target customers. This allows you to keep up with the trends surrounding them. For instance, if your target customers are teens living in northern regions, you can remain up-to-date on the trends that appeal to them.

To create a profile for your target market, you can head over to Up Close & Persona, a tool designed to build your buyer persona. It will help you understand your target customers and the factors that motivate them to make a purchase. You can also gain further insights by conducting surveys. It’s a relatively easy way to gather data from potential clients. Just make sure your respondents fit the criteria.

3. Financial Markets

Generally speaking, the better a country’s economy is, the higher the potential for good business. So, if you’re working on creating a global business, take note of the state of each country’s financial market. Because when a country is experiencing an economic downturn, it would be unwise to focus your efforts there.

Keeping a close watch on world news and current events is the first step to predicting the performance of financial markets. You can also gain insight from market trackers that indicate the general movement of different assets. If you look at the trading heat map on FXCM, you can get a better sense of the trends in the shares, forex, index, commodities, and metals markets. You can adjust the time period to reflect up to 90 days of the movement, which can give you a better view of how financial markets have been performing over longer periods. Today, some of those top movers are US Oil (WTI crude oil) and UK Oil (Brent crude oil). The steady rise in the value of crude oil alludes to how travel is, once again, opening up for different countries. This can be taken as a sign that the global economy is slowly but surely stabilizing, meaning businesses are bouncing back as well.

4. Market Trends

We already touched on trends a while ago, but the scope of this topic warrants its own item. Trends refer to patterns in your current industry as well as your target market. Keeping track of them can help you predict how the market will evolve and adapt to any shifts in its behavior.

To help you pick up on trends, the obvious choice is the Google Trends application. Simply type in a keyword and the program will let you know how often people have searched for it and show statistics on related topics. You can also filter your search to only focus on one country as well as adjust the timeframe. To drill down into specifics, you could also use the Google Keywords Tool, which allows you to see the customers’ behavior when they search for online products and services, including yours.

Once you’ve done your research, you can start working on the next steps for your startup. Improve your products and services, finalize your online platforms and start generating leads. In addition, check out our article ‘The Comprehensive Strategy for Generating Leads for Your Online Business for a step-by-step guide on how to attract new clients.

The post 4 Market Factors Startups Should Analyse for Success in 2021 appeared first on Techieapps.

Sales are the driving force for any business, and tech startups are not exempted. However, devising the way for startups to make a profit and maximize the profits can be quite challenging for most entrepreneurs.

Though there are no-one-size fits all strategies for entrepreneurs to maximize their profits, there are tips that companies who are working towards maximizing their profits can adopt.

This blog post will highlight ten ways you can use as a tech startup to increase sales and maximize profits.

How to Maximize Profits as a Tech Startup

To maintain a smooth running of a business, you need to maximize your returns. Increasing profits is an excellent financial sign for your business. Strategies discussed below can be helpful to both startups and established businesses, cutting costs and maximizing profits.

1. Define Your Goals Clearly

If you want to identify success and find a route of getting there, you must determine a straightforward approach that is in line with your revenue goals. Defining clear profit goals is essential in every stage of the business.

For instance, during the startup stage, the primary revenue goal is to attain profitability. Once the business moves past the startup, the aim is to maximize your profits so as to be able to drive various growth strategies and save for the business.

After you have clearly defined your goals and identified factors that drive sales and generate revenue, you get enough time to concentrate on activities that will help you achieve them.

2. Focus on Returning Customers

As a startup, investing resources toward acquiring a new customer is a good idea. However, as the business starts receiving clients, you should divert on cross-selling or upselling current customers.

Doing this is a very efficient method and will significantly help you cut costs since your current customers are more familiar with your products and services. They are more likely to come back to your business.

Offering your customers extra services or appreciative gestures like freebies and discounts will help you retain them and lead them into their next purchase.

Consistent interactions with the existing customers can also help build a new customer base to help grow the business.

People will always share a positive experience with others, and your existing clients can be a good brand ambassador to your business.

Offering huge referral incentives can be the right encouragement for existing customers to refer people to your business.

3. Revise Your Pricing Policy

Your products or services’ price will always remain one of the most important things that influence your business growth. Startups’ most common challenge is how to strike a balance between too high prices and low prices.

Before settling on a pricing policy to use in your business, it is advisable to research and know your customer’s feelings towards your services. Check also what your competitors are pricing for the same.

Do not have a fixed price policy; instead, change accordingly depending on the business requirements or the market trend.

An instant increase in price sometimes can be beneficial and generate more revenue and boost profit if it does not negatively impact your sales.

Instant hikes in price may stir things up in the business, so you have to be sensitive to your customers’ feedback as the new prices take effect. You can then make adjustments depending on the reactions of the clients.

You may also decide to raise the price gradually at regular intervals because customers do not always react to a little increase in price.

While a slight increase in price may not look significant compared to full price, the benefit will still be realized since the increase will be done across the departments.

4. Streamline Communication

Communication is one of the most effective strategies that every business should invest in and follow correctly. Ensure there is effective communication between you and your customers. Use both online and offline platforms to interact with clients.

Navigate your clients to your sales pages, offer buying ideas to them, and attend to every concern by providing instant feedback. Implement automated solutions like live chats, phone, mail, and social media platforms depending on what your target clients prefer.

Provide outstanding customer service experience, don’t just sell the services, focus on selling benefits. Remember, outstanding customer service is the best sales strategy and is a sure way of maximizing your profits.

Ensure your communication is consistent and should begin before sales, during, and after-sales. This way, customers will feel valued and appreciated as part of the business.

Continuous communication will keep your clients informed, recognize them and make them feel like an important part of the business.

As a tech startup, you can conduct a virtual event to teach and communicate with the current customers about additional products or services. Make this more informative and aim at addressing their interests.

Effective communication is a sign of being valued, and your clients are likely to remain loyal and become repeat customers and bring referrals your way, leading to increased revenue.

5. Expand Your Market

Doing business in a competitive business environment like this does not allow you to be restricted to one geographical area or a specific audience group. If you want to increase your sales, you have to expand your market boundaries.

Including extra service to your existing products and services may be a value additional to your brand. It can also give your business good exposure and increase your customer base.

One of the best ways to try new markets is to enter into a cooperative sales agreement, you could sign these agreements electronically to save on costs. Reach out to businesses offering similar products and services and enter into their market space with your offerings.

If you add this strategy with the right partner, it can be an effective way of venturing into international markets. Having more people in your sales team at no additional charges can significantly boost your sales and maximize profits.

6. Redefine Sales Collaterals

As a business startup, to clearly understand how to maximize your profits, you need to create a gap or give your customers reasons to purchase from you. Most startups often ignore the benefits of sales collaterals like videos, pictures, and websites.

The main aim of using sales collaterals is to ensure that your team’s sales effort is easier and more effective. Use these collaterals effectively to make an accurate, informative, and up to date sales strategy. Also, ensure your website is regularly updated as it is the face of your business.

Review and evaluate your sales collaterals and see if they present the picture and the message you want to your customers.

7. Use Online Solutions and Tools

As a tech business, lead generation has a key role in adding new sales and guiding current customers to purchase again from you. The ability of your business to convert a lead into sales is a better method to increase your profits.

Do not use online tools only to maximize your leads but modify your online marketing strategies through campaigns to get valuable leads. Be creative and adopt a practical lead generation strategy to not only lure leaders but also to convert them into sales.

Implementing digital solutions automates operations like customer services by improving customer feedback turnaround. This leads to more engaged interactions with potential customers hence the high probability of converting them into buying clients

8. Implement Practical Marketing Strategies

Marketing is one of the ways most businesses use to improve sales and maximize profits. Analyse your customer’s purchase trends and product references, and general shopping behaviours, then customize your marketing according to the data collected.

Depending on the strategic plans, develop promotions targeting specific customers using promotional offers and ad messages. You can achieve this by using various marketing strategies and mediums to get your products and services seen. They include:

• Social media
• Website
• Pay-per-click advertisements
• Content marketing.
• Public relations
• Email marketing

As you grow your business from a startup to a more established business, you will be required to do regular reviews and analyses to determine what drives more sales to the business.

9. Allow a Variety of Payment Options in Your Business

Implementing all the possible payment alternatives can be helpful and convincing to customers at times. Considering the rate of technological advancement, it is important to allow your customers pay from wherever they are, be it in their backyards, travelling or in an outdoor party.

Credit cards, EMI options, cash, online transfers, checks, and e-money, are some of the payment plans you need to incorporate into your business.

Most customers prefer using alternative payment plans since some third-party payment providers offer rewards and discounts to their customers too. They may want to use them in your business.

A variety of payment plans also gives you the convenience of buying materials or pay for outsourced services comfortably. This is not only cost-effective but very efficient and flexible means of doing business.

10. Motivate Your Sales Team

A better sales team can be an influencing factor towards maximizing profits and fostering business growth. Sales is a strategy that you need to master; you could explore online training courses on marketing to help your team better understand sales strategy and boost their marketing efforts.

Avoid changing staff every time. It takes a longer period for a new employee to get familiar with your products and services. To ensure your teams’ performance is kept at its optimum, you must motivate them.

Review your incentive provisions to boost the sales force. Instead of the standard incentive structure where a salesperson receives less commission when the sales volume increases, you can change this from bottom to up. This will motivate your team to aim for more sales to get more commissions, hence increasing revenue.

Additionally, you can develop sales contests where top sales agents get rewards like cash or holiday packages. Doing this will drive them to complete more sales, which translates to increased revenues.

Conclusion

As a startup business, your ultimate financial aim is profitability, and every strategy should drive you towards achieving that. Though it may not be such an easy task, it is achievable with practical applications of various tips.

The first step towards maximizing your profits as a startup is to market your business well and have it listed in places where it can be easily noticed. With the help of digital solutions, do not limit your business to one space. Have it listed in as many avenues as possible.

Also, focus on your existing customer to increase transaction frequencies. You can also apply various digital marketing tools like campaign monitor and MailChimp to streamline your interactions with customers.

Track your clients’ shopping behaviours to help you customize your offer’s kind of services according to their preferences.

Finally, remember to review your online presence from time to time. Check on your website periodically so you can have a clear insight of your most viewed products, customers’ concerns, and feedback to help you know where and how to adjust.

The post Ten Ways to Maximize Profits as a Tech Startup appeared first on Techieapps.

Due to technological advancements and digitalization, entrepreneurs are taking their business online to maximize their ROI. Whether it is a taxi, food, grocery, medicine, handymen, beautician, -everything is now accessible at your fingertips.

According to the National Technology Readiness Survey, the number of on-demand mobile app users would reach 93 million by 2022. This figure attracts business owners to jump into the on-demand business because it is redefining consumer experience and doesn’t require much investment.

As per the Harvard Business Review, here you can see how the on-demand economy is making its place across all sectors. Fundamentally with the help of modern technology solutions, on-demand startups improving user experience. Here are a few important things you should consider before commencing on-demand business.

Also, Read the 20 Best Business Ideas for Startups.

Your Guide To Commence On-Demand Business

The on-demand business focuses on facilitating users with the prompt availability of the product and services. Sure, this business has taken over the traditional business models faster, and people are welcoming it. It is stated that more than 43% of Americans utilize on-demand services at least once a week.

The reason behind its massive growth is it fulfills the customer needs instantly without any hurdles. Every on-demand business out there once came up with a great idea and innovation. However, they also have to face a lot of difficulties during the journey, such as:

1. Budget issue
2. Lack of technical awareness
3. Improper marketing strategy
4. Finding potential buyers
5. Lack of resources and planning

To mitigate the above challenges, you need to brainstorm your idea and consider important factors that help you stand confidently in this competitive market. So let’s get started with which important aspects you need to consider while launching an on-demand business.

Crucial Points You Must Know While Launching On-Demand Startups

# Where There’s a Will, There’s Way

Every on-demand business starts with a great idea. You have to come up with a unique and innovative idea; then only people will find it interesting and willing to access your product and services over anyone else. If you want to hit the market and stand out in the business world, you need to offer something fresh and unique that no one else has offered to date and makes consumer’s lives easy.

There are hundreds of business ideas, but you have to pick one that is fresh and fulfills users’ needs. Once you are sorted with a business idea, you have to execute it in a planned manner. If you are still confused, make a questionnaire and answer the following questions,

1. What do I need to make this product better?
2. Which modern features you can offer that no one is offering?
3. Who will be your close competitor?
4. Will this idea fulfill people’s demand?

Answer the above question wisely; you can also search on Google, such as make a competitor list, trending things about your business, find relevant products, etc. Once you are ready to solve the above questions. You will end up with a great business plan.

# Find Target Audience For Your On-demand Business

No matter how unique and innovative your business idea, your business won’t grow without a solid customer base. A strong customer base is the backbone of your on-demand business. Every on-demand business has a separate consumer base set, so it is important to know who your potential buyers are.

For instance, you are going to launch an on-demand gift business; your potential buyers would be youngsters. Not everyone needs your products and services. In this way, consumers play an important role in every business. Based on that, you have to craft a marketing strategy.

If you want to find a target audience for your on-demand business, you need to keep in mind certain things:

• Demographics: Usually, on-demand services are accessed by GenZ, so you have to plan a strategy based on their interest and preferences.
• Location: Location also plays an important role. Geography locations help you launch products and services as per their language and interest. For instance, Udemy supports more than 15 languages globally.

Make sure the right target audience offers scope for business expansion, and that complements your on-demand business. When you finally know who your customer is, it would become easy for you to make informed decisions for business growth.

# A Seamless, Feature-reach App

We should remember that the success of the on-demand industry highly depends on user-friendly app solutions. While developing an on-demand app, you have to use cutting-edge technology solutions to stand out in the market.

These days, people use their smartphones to accomplish hundreds of tasks; thus, mobile apps become the heart of the on-demand economy. To ensure a great user experience, you have to develop a modern app that satisfies users’ needs and helps you grow your business from the bottom line.

You have to integrate modern features such as:

1. Easy log in/ social media sign up
2. Real-time tracking
3. Smooth payment system
4. Push notifications
5. Attractive deals and coupons

Moreover, you can integrate features as per your business needs. The bottom line is delivering an improved user experience and giving them access to your product and services.

# Understand What it Takes To Build Strong Online Presence

You have developed an app, you have developed a website, but how users will come to know about your on-demand business. Well, for that, you have to carry promotional activities that help you make a strong presence on the web and get new customers daily.

These days, social media and digital marketing play an important role in business growth. 2.3 billion people are active on social media, so create a profile on popular social media platforms, make connections with users, and start effectively promoting your business.

There are numerous ways to promote your on-demand startups but choosing the right marketing channel will give your desired outcomes. Before choosing any channel, you must be sure that it will give you an attractive return. Don’t waste your time on marketing tools that do not work well for you. Here are several ways that help you drive traffic to your on-demand app and website, such as:

1. Social media marketing
2. SEO
3. Content promotion
4. Email marketing
5. Paid advertisements

Setup Facebook, Instagram, Pinterest, and YouTube profiles and use them to spread the word about your on-demand business. For a better conversion ratio, you can also leverage paid advertisements. You can start paid campaigns on social media channels that will boost user engagement ratio and build a strong brand image.

Above are several ways that help you generate leads from different sources and help you create a strong presence on the web.

Perks On-demand Business Offers Over Conventional Business

Above are the important aspects you need to consider before launching an on-demand business but have you ever thought about why the on-demand business model is better and has gained massive attention across the globe?

Popular names like Uber, UberEats, Doordash, GrubHub, etc., have made their names in the market, and it is the evolution of modern technology that attracts people to use the on-demand app. If you are a business owner and want to establish an on-demand business, this is the right time as it offers you several advantages over the conventional business model.

1. Low Cost

Traditional business setup requires huge cash, but with on-demand business all, you need to develop an efficient app that allows users to access your products and services. If you have a few bucks in your account, you can get started.

2. Unlimited Customization

This is another important advantage that an on-demand business offers. Once you develop an app, you can customize it as per your requirement. You can add/ remove features as per your needs.

3. Easy Expansion

Without business expansion, you can not earn huge profits. The on-demand business model enables you to expand your business reach without any geolocation barrier and financial risks. You can automate business operations that make expansion easy and open the doors for opportunities.

4. The Era Of Mobile Solutions

More than 90% of users spend their time on mobile apps. According to Statista’s current report, mobile users will increase by 4.62 billion between 2018-2023.

As we said earlier, mobile apps are the heart of on-demand startups. All you need to find a well-versed and right technology partner that can develop custom mobile applications. You can integrate all the modern features and interact with customers in a most personalized way.

Verdict

If you are still confused about the on-demand app and the concept of on-demand business, and what it will add to your business, you can consult an experienced on-demand app development company. Apart from the above major factors, you need to focus on a strong web presence because if people can not find you on Google’s first page, they might redirect to your competitors.

Offering comfort and convenience at cost-effective prices is the ultimate motto of on-demand startups, and this is the reason that makes it popular globally.

The post On-Demand Startup: Crucial Things To Consider Before Get Started appeared first on Techieapps.

Why is promotion important for SaaS Startups? What are the different marketing strategies to promote SaaS Startup?

There are infinite reasons why promotional activities are important for SaaS Startups? Whether you know it or not, SaaS Companies can expand their customer base with strong promotional marketing strategies. Many of them have already owed it to their operations to utilize the benefits. Companies can’t ignore the importance of promotions in business, they must adopt different saas marketing strategy to grow their business.

According to the global report, the SaaS market size is expected to reach 157 billion U.S. dollars in 2020. The calculation says the market size will almost get 2x more than in 2014.

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To narrow the purposes, we came up with 5 effective saas marketing strategy

1. Content marketing improves business’ communication

SaaS Startup relies on different forms of content marketing for communication such as website content, articles, product description, blogs white papers, infographics, images, videos, podcasts, slideshows, eBooks, case studies, and so on. These forms assist in generating sales, expand your brand, increase your online visibility, and much more.

Content is only a way to give your customers knowledge of how to use your software and for what all-purpose they can use their products. The secret behind the growth of SaaS companies is the involvement of high-quality content. High-quality content can help you in establishing a durable brand reputation.

• Industry-leading companies are developing comprehensive business plans that influence individual nature. While there is still some confusion surrounding which content marketing would work better for their company.
• Nowadays content marketing works extremely well with social media marketing and email marketing.
• It is essential to understand that content isn’t only a group of words in your sites but instead, it is a connecting medium.
• You can use social media platforms to send useful content directly to consumers. In addition, this strategy can also improve the SEO of your site or blog.
• As an engaging and experience-driven environment important for creating a cohesive customer journey. High-quality content can be used to build a strong online presence, that results in far better engagement for your investment.

2. Launch free trial products for your consumers

A free trial approach stands up as an effective saas startup marketing plan. Yet many still are behind in grasping a versatile business strategy. Where content marketing can help in bringing awareness and increase traffic, free trials, on the other hand, enable you to nurture the customer relationship and enhance retention. Free trails open up more marketing opportunities.

Although the SaaS products are digital, offering a trial version of it doesn’t cost much. Providing a glimpse of the software allows consumers to decide how it will be useful for them in the future. It is a proven tactic in driving down customer acquisition costs. It is a reliable saas growth strategy for driving down client attention.

However, some may find somewhat entangled picking how to structure your free offer. Here are some of the crazy ideas that you can apply as a SaaS startup.

• While onboarding the software, you can submit a free trial program, where users have the authority to use limited features.
• These “Limited features” models offer the essential highlights of the item, however, to get to everything, the client or group should move up to the paid version.
• The advantage of this model is that the free trials themselves can, in any case, be helpful to an association, which means they’ll be kept in the business channel longer, giving you an adequate chance to upsell with new highlights.
• The drawback is that clients may frequently remain in this free model always, and keeping in mind that there probably won’t be a creation cost related to a computerized item, their utilization can even now gobble up data transfer capacity.
• Free trials keep employees engaged in many different ways. It allows employees to use their full version. This model of marketing ultimately encourages crowds to rely on their in businesses.
• Grammarly is a great example of such software. It is the most widely used grammar checker tool across the globe. Its flexibility to perform work functions forces your users to use their full suite.

3. Use online advertising platform to maximize your customer base

There are numerous online advertising choices accessible. The majority of these alternatives are practical and convey results quickly. The most famous internet promoting methods incorporate:

• If you want your advertisement to show up in search engine results pages as well as on third party sites, PPC is the best option.
• Here each time a client clicks your ads, you should pay a modest quantity of cash to the PPC plans.
• Most PPC programs permit the promoter to determine which keywords, areas, and demographics, etc, the clients want to focus on. This makes it simple to focus on your advertising campaigns precisely.
• Social media platforms like Facebook, Twitter, Instagram, etc have their own advertising program. You can utilize these platforms to target customer who frequently uses these platforms.
• Affiliate marketing is a third-party subsidiary that will advance your item freely. They will get a little commission each time they effectively refer another client to your business. There are a few affiliate marketing organizations that associate organizations with subsidiaries around the globe.
• Platforms like YouTube and Dailymotion offers video ads options to promote your service.
• In-game advertisements – If your SaaS startup is focusing on a more youthful segment, you can even place promotions in specific kinds of computer games.

4. Offers a discount on software sharing

Most SaaS sign up structures require client data like name and email address – yet why stop there? You can explore different avenues regarding viral sign up structures, and as opposed to requesting standard contact data, ask your new endorsers to share the sign up with several companions.

However long you make it simple to make the referrals (including online media joining, and just requesting 2-3 offers), there’s a decent possibility you’ll see a major net increase in sign up forms. Social confirmation can be rare – except if you boost it.

To become your web-based media following, and pull in new guests to your site, have a go at offering a 5% or 10% discount for clients that share your point of arrival on Twitter, or Like your Facebook page.

5. Use an email marketing strategy to outreach your potential customers

A customized email is another ideal approach to draw in your potential customers. Nothing is better than outreaching the audience directly through an email. The email could reach potential individuals more specifically and are likely to receive profound responses.

Influencers are occupied individuals, so you’ll require an interesting title to hold your receivers’ attention. Further to keep your clients engaged make your email compact, clarify why your product/offer/resource is useful to them.

Conclusion

As we know the SaaS market is a fast-evolving domain, where many products with similar features are launched every day in the marketplace. Clients know this and realize that if their present programming isn’t addressing their necessities, there’s feasible something out there that will. A perfect strategy can make or break your business integrity. Keeping this thought in the mind, the ultimate goal of the companies should be a preparation of a customized business plan.

So whatever your product is, promoting is just a valid option working for many companies. If you ever find yourself wondering why is promotion important in SaaS Startups? The answer is simple, the role of promotion in business is to drive growth and improve operations, along with about a hundred other reasons.

Frequently Asked Questions

Q1- What is SaaS?

A1- Software as a service commonly called as SaaS, it is a process where we can deliver software through a third-party service provider(cloud service provider). It allows access to data from any device with an internet connection. In this cloud-based model, software vendors can cost-effectively host and maintain the servers, databases, and even the code of the software.

Q2- What are common examples of SaaS?

A2- There are several examples of SaaS, some of the common names are as follow:

• Google Apps
• Dropbox
• Salesforce
• Cisco WebEx
• Concur
• GoToMeeting
• Netflix

Q3- How SaaS is a beneficial option for a startup business?

A3- SaaS is determined as the most beneficial option for startup businesses. As any small company looks to launch its software quickly, easily, and at an affordable cost. Saas offers all these advantages on the same platform.

Q4- What is the difference between SaaS software and traditional software?

A4- SaaS offers numerous advantages over traditional software. Some of them are listed below:

• The operational cost SaaS is much less than the traditional software.
• SaaS applications are easy to use.
• Allows easy integration with other software.
• It eliminates the workload of manual upgrades and updates.
• Easy to access the data.

Q5. What are the different promotional activities a saas company should adopt?

A5- Some of the saas growth strategies are as follow:

• Promote your products with effective content marketing strategies.
• Purse different social media platforms like Facebook, Pinterest, Instagram, etc to promote your products.
• Offer a free trial of your products.
• Outreach potential customers through emailing the brief description of your product as services.

The post 5 Marketing Ideas to Promote Your SaaS Startup in 2021 appeared first on Techieapps.

Lead generation is the process of attracting new visitors and converting them into prospects to sell your services to. A lead can be a person or company that takes an interest in your products or dealings.

Once a lead enters their sales funnel, companies devise strategies to engage them further with their brand. The aim is to nurture potentials throughout the buying process, eventually turning them into paying customers.

The strategies used in lead generation are worth considering as they can ensure the success of your business. Lead generation is all about trust development, among you and your audience, and educating them about your solutions and offers along the way.

Lead Generation Strategy – Deconstructed!

Many successful small business owners continuously search for the customer base to unlock business growth. While this is a long term and continuous process, the foundations for it are laid on a steady stream of sales leads.

But if every company out there is competing for leads, you need a watertight lead generation strategy that gets you ahead of the curve.

Fret not. We’ve done the hard work for you. Here’s what you need to do build leads for your business:

1. Optimize Your Web Pages For Conversions

All your online lead generation efforts start with your website. You capture customer contact information like email, contact number, or names so you can sell to them later. While these efforts don’t bring traffic to your site, they help you convert a large number of visitors into customers.

But where does the traffic come from them? It’s search engines. When you optimize your website for search engines, it enables them to be indexed and appear in query results. This means your site will show up on Google when someone is looking for content in your niche. Visibility equals traffic which equals leads.

2. Work On The SEO Front

Most people don’t bother checking the second page of search engine results, so indexing alone isn’t enough. You need to grab a spot on the first page of results!

Let’s face it. You are going to gain quality leads only when your content reaches the right people, and to make that happen; you need to optimize your content. Whether it is a blog or a website service page, it needs to follow SEO best practices and gain backlinks to rank high on search engines.

Use the relevant keywords, track search intent, and monitor keyword metrics like search volume and traffic. You’ll also need to use meta-descriptions, SEO titles, ALT tags for images, and appropriate linking on the pages.

With all that done, you’re much closer to ranking high and getting more traffic.

3. Use opt-in forms

Now that we’ve primed our website for traffic, it’s time to convert it into leads!
You need to ensure new visitors turn into returning visitors and eventual customers. Opt-in or sign-up forms enable companies to collect email addresses that they can market to. These forms offer a promise of value and have fields for contact details, usually just an email address.

Here’s a good example from lead generation software, MailMunch’s blog:

Here, the value proposition is list building tips which is a major concern for most online businesses.

Additionally, you can attach a lead magnet with your sign-up form. These can be ebooks, video courses, or even a coupon code. And they work very well as prospects hand over their email addresses in exchange for the free resources.

At this stage, you will need a customer relationship management database that will keep track of potential customers for your store.

4. Optimize your website for mobile

WIth world smartphone users set to hit 3.8 billion in 2020, every website needs to be mobile-optimized. A lot of your prospects use their phones to consume information and check businesses online. If you aren’t targeting them, you’ll be losing a massive chunk of leads.

Optimize your UI and set up opt-in forms for mobile viewing. This will enable mobile users to enjoy the experience you offer, building loyalty with your brand, and making them more likely to subscribe to your list.

5. Leverage Social Media to Connect and Engage

Social media provides a platform for businesses to engage in conversations with potential consumers. Since social media popularity is sharply increasing every year, you need to include it in your lead generation efforts.

Create business accounts on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Regularly post content and engage with your audience. You can also leverage social media ads to bring targeted traffic to your website, which will result in quality leads. In this way, you can get to your prospects, no matter which platform they use.

Once you have gained the audience’s attention, you can regularly engage with them with email marketing. If a person engages with your business, they will gradually start trusting you, making them more likely to buy from you in the future.

6. Automate Your Marketing

Technology has been enhancing all facets of business, especially marketing. Automation is the best tool to get more leads. You can get the information of customers and turn them into a genuine lead on autopilot.

There are many lead generation software that you can consider for automating your social media marketing.

7. Distribute Website Content

The best way to keep building interest in your brand is through content marketing. Content marketing nurtures leads, bringing them into your sales funnel and then gradually, pushing them down. While it doesn’t outrightly request for sale, it works as a brand acquisition strategy.

Blogs and eBooks attract a lot of visitors to your pages. As they consume your content, they also learn about your business and the services you offer. On the other hand, webinars and seminars are fantastic platforms to get the attention of interested customers.

You can present your content in any form, be it articles, videos, podcasts, illustrations, infographics, eBooks, white papers, or case studies.

You can also send newsletters to promote this content and nurture interested prospects. Here’s a list of newsletter ideas to get you started!

8. Share Videos On YouTube

YouTube is a video hosting service as well as a massive search engine. The platform has gained more popularity than any other social media platform like Facebook, Twitter, or Google+, and has over 2 billion monthly active users.

All the posts you share on YouTube remain there for a long time, unlike other social networking sites. That’s why it is the best channel for sending referral web traffic in the long term.

YouTube offers you an opportunity to create and maintain your channel, where you can upload different videos related to particular events, tutorials, and many other things. Videos are also very easy to consume so people look forward to this medium for information.

Create interactive videos and stand out from your competitors. This will strengthen your brand, make it more visible, and help you turn yourself into a thought leader in your industry. As more and more people view you as an industry expert, they’ll be more interested in your services and would sign up for more information.

9. Participate In Forums

Forums are the best place to learn about your customers. The better you know your customers, the easier it is to contact them with potential offers.

Be active on community forums relevant to your niche, share your ideas with other members, and answer their questions. It will help you to attract a massive audience, establishing you and your brand as a credible source of information. In this way, you’ll be directly engaging with a lot of prospects and will also have your customers referring you to their friends.

10. Don’t Forget Your Signature

Make your email signature more useful by adding a link that redirects the readers to the relevant content. With the help of the link integration, the chances of maximum web traffic will flow towards your content.

And if you add HTML coding in your emails, test it on all platforms and make sure everything is working fine.

11. Add A Quiz To Your Blog

Surveys and quizzes are amazing lead generation sources. They’re fun to take and even offer prizes at times.

Create a small quiz or poll for your website. You can ask for industry insights or challenges for starters. Embed it onto it and add in an email address field at the end.

Many tools on the internet help you build short surveys or quizzes like SurveyMonkey or Typeform. These can then be easily integrated with your website so incoming visitors can take them and share their contact information with you.

Final Words

Lead generation sounds like a difficult task when you’re just starting out but if you plan ahead and create a well-rounded strategy, you’ll be building your email list in no time!

Start optimizing your webpages for search engines, use opt-in forms, leverage social media, and automate your marketing efforts. You should also be promoting your content on social media and youtube to boost your traffic and participate in forums to engage with prospects. Lastly, use surveys to cleverly gain email addresses and begin marketing to your new leads!

And most importantly, keep testing and experimenting with digital marketing to stand out in the crowd!

The post The Comprehensive Strategy for Generating Leads For Your Online Business appeared first on Techieapps.

Before answering Why Your Business Must Be Online? I would like to ask one question for my readers: what was the last time you visited a mall for shopping? Well, if you ask me, it was about two years ago.

I think it’s not only me, but there are also many such people who prefer online shopping rather than visiting a shop. I shop online because it cuts the trouble of heading out, no matter what the weather is.

It’s almost true to say, most of our time is spent over the internet. Whether it is shopping, connecting with loved ones, acquiring knowledge, doing share market, etc. We all prefer online platforms for most of the works.

So, taking your business to the online platform is the better choice. You may have a shop or office to look after the business operations and the distribution of services to customers. However, believe me, an online business can increase your sales, reduce your business operating costs, and increase profit margins and much more.

Currently, eCommerce sales hit 8% of total retail sales in the United States and 14% in the United Kingdom. The data shows there is a greater potential for growth in the eCommerce world.

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According to the recent report on the Indian online retail market is anticipated to increase from 300 to 350 million shoppers over the coming five years. This will lead to the online Gross Merchandise Value (GMV) to $100 to 120 billion by 2025. And the report shows Why should your business be online?

Impact of the Internet on Online Business

• The impact of the internet is not only changing the way of business but it also affects our day to day activities. We all look to the Internet as a blessing in our life, We give the internet as our first priority whenever we look for new services or products.
• Moreover, the internet is the right platform to acquire information on various eCommerce businesses. There are millions of people who find the internet as a convenient platform to perform online shopping for products and services.
• Online business has become extremely important for the past few years. It has proven to get more consumer’s attention than offline shops. This is a reason why many of the entrepreneurs are trying to take their business to online platforms.
• Additionally, whether you are entrepreneurs or established businesses, you can easily attract more users towards your website and globalize the website over the web. E-commerce websites offer the extra opportunity to make your potential customer stay on the website.
• By the end of the year 2020, B2B eCommerce sales are anticipated to outstrip B2B sales, with B2B sales hitting over $6.7 trillion.

If you are reading this blog, then you must be already considering taking your business online. But you might be looking for more reasons to convince yourself to do so.

That is what we will be covering in this blog so that it helps you to get a clear picture of the benefits of having an online business.

7 Key Reasons to Take Your Business to Online Platforms

1. Get Traffic of Potential Customer

In this digital era, when someone wants to gather information about any company, they definitely research it online. This is why, as a business holder you should have an eCommerce website to guide a customer about your brand.

And also make sure that your e-commerce website provides them with all the information about the company services. Your site should be well optimized so that when customers search for the product you offer, they get it on the top.

It has found, customers do not like to put the effort into searching, they always go for the top results on the web page. As the eCommerce sector is a vast space, the competition is also high. You can only stand out in the market if you have a well-optimized eCommerce website.

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2. Allow You to Showcase Your Products and Services More Effectively

Online platforms are like a blessing for the business holders. Whether it is social media platforms like Facebook, Instagram, Twitter, or a simple website, you can easily brand your business. This platform gives you the opportunity to showcase the products and services in front of customers.

It has never so easy to attract your customer in just a single click away. With the internet and advancement in IT sectors, it is possible to make this happen. You can create an attractive portfolio and testimonials about your business and let it be uploaded on a website.

However, images grab more attention of the customer than the spoken words. So, you can use a social media platform to put photos of your newest products. This will help you in the branding of your business, hence able to get more traffic.

This is a reason why internet marketing is gaining popularity more than traditional marketing. You can easily reach the maximum potential customer by introducing internet marketing in your business plans.

3. It Improves the Credibility of Your Company

If you really want to improve your company’s credibility? Try to establish a strong online presence with a professional website, blog, or social profiles. These factors will help you in building a positive thought among the customers. Moreover, these things describe how serious you are about business.

Today, it has become important for all businesses to have a strong online presence. If you don’t have an online presence then there is a maximum chance to lose your potential customer.

A well-designed website gives you the opportunity to have instant credibility for your business. Also, it’s true to say, customers are more likely to trust your business only if they land a professional website.

4. Helps in the Cope up with Competitors

Being online also drives you in the world of competition. As having a website lets you reach the maximum people around the web, then it is obvious the competition level will increase.

If you really want to keep your company ahead of your competitors, you must invest in Internet marketing. Investing in different Internet marketing methods gives you an edge to obtain new leads.

Establishing an effective online marketing campaign enables you to beat the competitors.

5. Check Customer Data Insights

One of the greatest advantages of having a virtual shop is that you can collect information about your client anytime. There are various analytical tools, with the help of which you can track customer activities. Tracking of customers gives you an idea of customer needs, thus you can offer the service accordingly.

6. Receive Online Reviews

Do you know allowing your customers to see the reviews of your business can help you gain customers’ loyalty?

Showing reviews is the best way to establish your credibility and gain customers. For this, you need to have a website or dedicated social page of your company on Facebook or Instagram. Here you can allow your customer to give feedback.

Showcasing what your customers are saying about you, helps other customers to judge your company’s products. Hence make them comfortable to reach you. Additionally, in this way you can promote sales and build trust.

7. Be Open 24/7

The online presence opens up the door of being virtually present 24/7 for your customer. It benefits you to access potential customers you could never reach conventionally.

The internet is available 24/7, so your customers have the authority to access your service as per their time. There is no time limitation for the opening and closing of your virtual shop. Your website works as a representative of your business that helps people to gather information about the service you offer.

Must Read: Why Custom App Development is Better Choice for Your Business

Wrapping Up

However, I have mentioned the 7 important reasons Why should your business be online? But there are many more benefits of having an online business. If you are willing to increase your sales, then virtual shops are the best option.

An online presence not only increases your sales but also helps you in reaching the maximum customer around the globe. It’s a great time to start an online business.

The post Why Your Business Must Be Online: 7 Key Reasons appeared first on Techieapps.