A lot of companies and brands still think that mobile marketing, mainly SMS marketing, is much more limited compared to email marketing. In reality, however, SMS marketing can be just as flexible as email marketing, especially when you use today’s best mobile marketing services to your advantage. In this article, we are going to talk about how the latest advancements in mobile marketing can help you create a truly personalized mobile marketing campaign.

Segmentation and Target Audience Optimization

When you run an email marketing campaign, you have a wealth of tools that will help you organize your mailing list based on a number of parameters. You can divide the mailing list based on recipients’ demographics, custom grouping and many more.

Now, you can enjoy the same flexibility when running a mobile marketing campaign. SMS recipients can be grouped according to their locations, groups and a lot of other parameters accordingly. The result is a truly targeted mobile marketing campaign that is both effective and efficient.

It is even possible to automatically manage the SMS marketing recipients based on delivery reports and other traceable items. You can keep the list optimal while at the same time eliminate the cost of sending SMS messages to unused numbers altogether.

Extended Personalization Options

There is no need to settle for generic SMS messages for all customers. Similar to using mail merge to customize your email marketing campaign, it is now possible to add a name and other personal details to an SMS message. This means you can send out a truly personalized SMS message no matter how big your list is.

The entire process of gathering mobile phone numbers, matching the names and other personal details and keeping the database in check is fully automated. All you need to do is display a sign-up form on your website or import your existing CRM database to the mobile marketing management system.

Google Analytics Integration & Other Tracking Tools

Want to track the results of your mobile marketing campaign? You can now integrate your existing Google Analytics account and get a wealth of information in return. You can track clickthrough and other responses from your recipients as if you are tracking web parameters.

Other tracking tools are also available, especially if you are using mobile marketing platforms such as Mailigen. These platforms are usually equipped with advanced segmentation tools, automated URL shortening and click tracking.

Support for More Countries

Of course, the biggest concerns about running an SMS marketing campaign is whether you can actually reach users from around the world. All you have to do to break this particular barrier is use a suitable mobile marketing platform to help you.

You can easily reach customers in more than 200 countries from one mobile marketing platform. There is no need to manually set up an SMS gateway or rely on multiple services to widen your reach. Everything is provided as one easy-to-use solution.

So, what are you waiting for? Take advantage of mobile marketing and connect with your customers through SMS.